Apr 10, 2026 15:43:00

YouTube quietly raises the price of its paid subscription service, YouTube Premium.

It has been revealed that YouTube has quietly raised the price of its paid subscription service, YouTube Premium.

Silent Youtube Premium Price Increase? : r/youtube

https://www.reddit.com/r/youtube/comments/1sh8zxt/silent_youtube_premium_price_increase/

YouTube Premium just went up to $15.99 / mo (US) |
Hacker News
https://news.ycombinator.com/item?id=47712151

YouTube raised the price of its family plan to $22.99 (approximately 3,660 yen) in October 2022, and then raised the price of its individual plan to $13.99 (approximately 2,230 yen) per month in July 2023.

YouTube Premium's price was secretly increased - GIGAZINE

These plans have been quietly increased in price, with individual plans now costing $15.99 per month (approximately 2,550 yen) or $159.99 per year (approximately 25,470 yen), and family plans costing $26.99 per month (approximately 4,300 yen).

Reddit user

Nicholas_I , who reported the price increase for YouTube Premium, posted, 'This is the price when viewed on a desktop, not the price when viewed on an iOS device. Also, I can't find any information about the price increase online, so maybe it was quietly raised?' According to Nicholas_I, he did not receive an email notification about the YouTube Premium price increase.

Another user posted, 'I checked the YouTube app on my smartphone and it showed an offer for a 3-month free trial for $13.99 per month with only 5 hours left. So I checked the price on the YouTube app on my smartphone and noticed that while the 3-month free trial period hadn't changed, the price had.'

According to a Reddit user, YouTube Premium has not yet increased its price in Canada .

As of

the time of writing , the price of YouTube Premium in Japan is 1,280 yen per month or 12,800 yen per year for individuals, 2,280 yen per month for families, and 780 yen per month for students. YouTube has raised the price of YouTube Premium several times in the past, but Japan was not affected by the price increase in September 2024.