Adobe and NVIDIA announce strategic partnership to deliver next-generation Firefly models and workflows for creative marketing agents.



Adobe, a leading creative software company, has announced a strategic partnership with semiconductor giant NVIDIA. This partnership includes the delivery of the next-generation Adobe Firefly model and agent-based workflows.

Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows

https://news.adobe.com/news/2026/03/adobe-and-nvidia-announce-strategic-partnership



Adobe stated, 'Our partnership with NVIDIA will bring together Adobe's creative and marketing workflows, models, and technologies with NVIDIA's open models, libraries, research, and high-speed computing as we face the surge in content demand and the transformation of creative and marketing workflows driven by generative AI.'



The main points of the strategic partnership are as follows:

- Providing the next generation Adobe Firefly model
Adobe has announced that it will leverage NVIDIA's advanced computing and AI technologies to deliver next-generation Adobe Firefly models designed for creativity, productivity, and marketing. These models are expected to be built using NVIDIA CUDA-X and NeMo libraries.



Adobe Agent AI Innovation
Adobe will leverage NVIDIA OpenShell and Nemotron, parts of the NVIDIA Agent Toolkit, as the foundation for a hybrid, long-running agentic loop in a personalized, secure, and cost-effective environment. They will also evaluate the Agent Toolkit and Nemotron for large-scale agentic workflows enhanced by the Adobe Experience Platform. NVIDIA states it will provide engineering expertise, early access to software, and targeted market entry support.



Transforming marketing content creation with high-fidelity cloud-native 3D digital twins.
By integrating NVIDIA's accelerated computing, NVIDIA Omniverse library for OpenUSD data exchange, NVIDIA RTX rendering, and NVIDIA Omniverse Kit App Streaming for real-time cloud streaming with Adobe's generative AI and workflow platform, we create cloud-native 3D digital twins for marketing content automation that preserves brand identity.

- Improving business productivity through AI document intelligence
Adobe announced that it is bringing NVIDIA Nemotron's capabilities to Adobe Acrobat, further improving the quality of AI output and boosting productivity for business professionals, consumers, and enterprises.



・Accelerating creative workflows in the cloud
Adobe announced that it will use NVIDIA CUDA to accelerate Frame.io's scalable cloud content management, workflows, media decoding, and intelligence. This will enable large-scale, high-speed semantic search, generative creation, and insights across images, video, 3D, and other creative media types.

- Development of a joint market entry strategy
Adobe and NVIDIA say they will use Adobe Firefly Foundry to develop a joint market entry strategy to drive access to and adoption of these AI innovations by enterprise customers worldwide.

Adobe Chairman and CEO Shantanu Narayen commented, 'Content creation is exploding, and our partnership with NVIDIA is based on a shared vision to transform creative and marketing workflows with the power of AI. As AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will integrate Firefly models, CUDA libraries into applications, 3D digital twins for marketing, and agent toolkits and Nemotron into agent frameworks to deliver high-quality, controllable, and enterprise-grade AI workflows of the future.'

NVIDIA CEO Jensen Huang said, 'AI is empowering every industry to redefine possibilities. For more than 20 years, NVIDIA and Adobe have collaborated to push the boundaries of design and creativity. Today, we are taking that partnership to a new level. We are bringing together our research and development teams to leverage NVIDIA CUDA to accelerate Adobe's popular applications and jointly build a cutting-edge global foundation model that rethinks creativity and transforms customer experiences.'

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in AI,   Video,   Software, Posted by log1i_yk