Apple's record sales in the first quarter of fiscal 2026 are thanks to the new Cosmic Orange iPhone color
Apple recorded its highest-ever quarterly sales in the first quarter of fiscal year 2026 (October to December), reportedly due to the popularity of the iPhone in China.
'Hermès orange' iPhone sparks Apple comeback in China
Two reasons helped record iPhone sales, and they're both orange
https://9to5mac.com/2026/02/10/two-reasons-helped-apple-hit-record-iphone-sales-and-theyre-both-orange/
On January 29, 2026, Apple announced its financial results for the first quarter of fiscal year 2026 (October to December). According to the results, revenue for the first quarter of fiscal year 2026 increased 16% year-over-year to $143.8 billion (approximately 22.17 trillion yen), the highest quarterly revenue ever. The iPhone led the way, recording record sales in every region.
Apple Reports First Quarter Results - Apple (UK)
https://www.apple.com/jp/newsroom/2026/01/apple-reports-first-quarter-results/
Apple CEO Tim Cook emphasized that the record revenue for the first quarter of fiscal 2026 was driven by iPhone sales growth in China, and in fact, iPhone sales in Greater China increased 38% year-over-year.
Apple Store traffic in China grew double-digit year-over-year, and the installed base reached record highs in both Greater China and mainland China. Additionally, Android conversions also reached record highs, driving strong double-digit growth.
Furthermore, the Financial Times reported that the growth in iPhone sales in China was driven by the new Cosmic Orange color introduced with the iPhone 17 Pro and iPhone 17 Pro Max. According to the report, the Chinese market is known for its particularly status-conscious iPhone buyers, and anything that lets people know at a glance that they own the latest model is an effective sales tool. Cosmic Orange certainly does that, highlighting the Pro model.
'iPhone 17 Pro' quick photo review, adopting an aluminum body and completely changing the appearance - GIGAZINE
Analysts also point out that the orange color is a key factor, with Chinese model and influencer Xiao Mei quoted as saying, 'I was instantly drawn to the color. It felt very special. Who doesn't like Hermès orange? The more I look at it, the more I like it.'
According to reports, more than one influencer has mentioned the new Cosmic Orange color that has been introduced with the iPhone 17 Pro, and due to the similarity, many are calling it 'Hermès Orange' instead of 'Cosmic Orange.'
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in Smartphone, Posted by logu_ii