What kind of otaku are you? We've compiled the top 50 hobbies loved by GIGAZINE readers
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The following are the responses to the question 'What kind of otaku are you?' in a gift survey conducted in the summer of 2025. The number of participants in the survey was approximately 4,000.
1st place: Anime: 1,193 votes (approximately 30.2%)
2nd place: PC games: 922 votes (about 23.3%)
3rd place: Gadgets: 823 votes (about 20.8%)
4th place: Manga: 729 votes (about 18.4%)
5th place: Movies: 653 votes (about 16.5%)
6th place: Music: 640 votes (about 16.2%)
7th place: Reading: 585 votes (about 14.8%)
8th place: Home/Consumer Games: 583 votes (about 14.7%)
9th place: Homemade PC/electronic work: 564 votes (approx. 14.3%)
10th place: Travel: 436 votes (approx. 11.0%)
11th place: AI: 407 votes (approx. 10.3%)
12th place: VTuber: 390 votes (approx. 9.9%)
13th place: Smartphone games: 382 votes (about 9.7%)
14th place: Camera: 343 votes (about 8.7%)
15th place: Car: 311 votes (approx. 7.9%)
16th place: Audio: 303 votes (about 7.7%)
17th place: Indie/Doujin Games: 277 votes (about 7.0%)
18th place: Programming: 276 votes (about 7.0%)
19th place: Voice actor: 224 votes (about 5.7%)
20th place: Baseball: 216 votes (about 5.5%)
20th place: Doujinshi: 216 votes (about 5.5%)
22nd place: Health: 212 votes (approx. 5.4%)
23rd place: Musical Instruments: 207 votes (about 5.2%)
24th place: Motorcycle: 204 votes (about 5.2%)
25th place: Bicycle: 199 votes (about 5.0%)
25th place: Analog games: 199 votes (about 5.0%)
27th place: Plastic models: 192 votes (about 4.9%)
28th place: Soccer: 177 votes (about 4.5%)
29th place: Light Novel: 173 votes (about 4.4%)
30th place: Idol: 170 votes (about 4.3%)
31st place: Camping: 149 votes (about 3.8%)
32nd place: Figures: 140 votes (about 3.5%)
33rd place: Puzzle solving: 139 votes (about 3.5%)
34th place: Special Effects: 138 votes (about 3.5%)
35th place: Military: 136 votes (about 3.4%)
36th place: Fishing: 125 votes (about 3.2%)
37th place: Trading card games: 113 votes (about 2.9%)
38th place: Horse racing: 101 votes (about 2.6%)
39th place: Martial Arts: 98 votes (about 2.5%)
40th place: Speech synthesis: 97 votes (about 2.5%)
41st place: Disney related: 93 votes (about 2.4%)
42nd place: Theater: 69 votes (about 1.7%)
42nd place: Professional wrestling: 69 votes (about 1.7%)
44th place: Toy Gun: 60 votes (about 1.5%)
45th place: Railway photography: 54 votes (about 1.4%)
46th place: Cosplay: 50 votes (about 1.3%)
47th place: Boys Love: 48 votes (about 1.2%)
48th place: Railway models: 46 votes (about 1.2%)
49th place: Survival game: 45 votes (about 1.1%)
50th place: Miniature cars: 37 votes (about 0.9%)
Furthermore, 460 readers (approximately 11.6%) answered that they 'don't have any hobbies,' and 216 readers (approximately 5.5%) answered 'other' because they couldn't find any hobbies among the answers they had prepared.
Popular Japanese content, such as anime (1st place) and manga (4th place), as well as gadgets (3rd place) and home game consoles (8th place), which are frequently reviewed by GIGAZINE, ranked high. Sports-related topics include baseball (20th place), soccer (28th place), horse racing (38th place), martial arts (39th place), and professional wrestling (42nd place), all of which made it into the top 50. Genres that have become popular in recent years, such as AI (11th place) and VTubers (12th place), also ranked highly, demonstrating the reader's high level of information sensitivity.
GIGAZINE publishes articles in a variety of genres, but it seems that the readers who read GIGAZINE also have a wide range of hobbies and tastes. If you are a marketer who would like to place an article advertisement for such GIGAZINE readers who have many hobbies and are highly sensitive to information, please consider placing an advertisement on the media information site below!
GIGAZINE.BIZ | Information on advertising on the IT news site GIGAZINE.
https://gigazine.biz/
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