French Post issues croissant-scented stamps
Croissants are crescent-shaped breads that originated in France, and are popular in Japan for their crispy texture and buttery aroma.
Timbre croissant au beurre - Achat Timbre croissant au beurre - La Poste
https://www.laposte.fr/pp/c/timbre-croissant-au-beurre
France's postal service rolls out croissant-scented stamp
https://www.france24.com/en/france/20251008-france-s-postal-service-rolls-out-croissant-scented-stamp
La Poste launched the 'Croissant Scented Stamps' on October 8, 2025 local time. Approximately 600,000 of these stamps are expected to be sold, and La Poste explains that 'the croissant is a beloved breakfast and coffee break food, and is a symbol of French cuisine.'
The post office in Valence , in eastern France, launched a pre-sale of croissant-scented stamps to coincide with the National Butter Croissant Competition, held on October 7. The Valence post office serves 400 customers per day, but on the day the stamps went on sale, as many as 50 stamp collectors visited, including some who traveled all the way from Lyon .
'We had prepared 1,000 stamps, but sold 400 on the first day,' Anthony Richet, postmaster of Valence, told Agence France-Presse (AFP). 'We are very proud to be able to sell these stamps.'
You can see what the croissant-scented stamps actually look like in the news video below.
A Taste of France: Croissant-Scented Stamps Launched by French Postal Service - YouTube
A woman holds her nose close to a stamp sheet.
The stamp features an illustration of a delicious-looking croissant.
Microcapsules are embedded in the stamps.
When you rub the stamp with your finger, the aroma of butter croissants will come out of the capsule.
A man stamping a purchased stamp sheet.
Special stamps were also available to celebrate the release of the stamps.
The man who bought the stamp said, 'The croissant is a symbol of France.'
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