Microsoft announces price increase for Xbox Series S | X, Xbox Series X in the US to increase by 22,000 yen in just six months
Microsoft has announced that it will increase the prices of its Xbox Series S and Xbox Series X in the US starting in October 2025. The price of the Xbox Series X will increase by $50 (approximately ¥7,400) and the price of the Xbox Series S will increase by $20 (approximately ¥3,000).
US console pricing updates announced September 19, 2025 | Xbox Support
Microsoft is raising prices on Xbox consoles in the US again | The Verge
https://www.theverge.com/news/782079/microsoft-xbox-console-price-increase-us
On September 19, 2025 local time, Microsoft's gaming brand, Xbox, announced a price increase for the Xbox Series S|X in the US. Xbox explained the reason for the price increase as 'changing macroeconomic conditions.' They added, 'We recognize these changes are difficult and have made these decisions after careful consideration. We remain focused on providing value to Xbox players by increasing opportunities to play more games on any screen.'
The price increase will take effect on October 3, 2025, with the 512GB model of the Xbox Series S increasing from $379.99 (approximately 56,000 yen) to $399.99 (approximately 59,000 yen), the 1TB model increasing from $429.99 (approximately 64,000 yen) to $449.99 (approximately 67,000 yen), the digital model of the Xbox Series X increasing from $549.99 (approximately 81,000 yen) to $599.99 (approximately 89,000 yen), and the Xbox Series X increasing from $599.99 to $649.99 (approximately 96,000 yen). In addition, the new Xbox Series X model , the Xbox Series X 2TB Galaxy Black Special Edition Black , which is not sold in Japan, will be increased in price by $70 (approximately 10,000 yen), from $729.99 (approximately 108,000 yen) to $799.99 (approximately 118,000 yen).
There will be no change in the retail price of accessories such as controllers and headsets. Microsoft also explained that 'product prices in all other markets will remain unchanged.'
Microsoft raised the prices of its Xbox products worldwide in May 2025, with the Xbox Series X increasing by $100 (approximately ¥15,000) and the Xbox Series S increasing by $80 (approximately ¥12,000). Combined with this latest price increase, in the US, the Xbox Series X will increase by $150 (¥22,000) and the Xbox Series S by $100 in just six months. Furthermore, The Verge points out that the Xbox Series X 2TB Galaxy Black Special Edition will see a price increase of $200 (approximately ¥30,000) just one year after its release.
With the price increase in May 2025, the selling price of Xbox Series S|X in Japan will be 62,480 yen including tax for the 512GB model of Xbox Series S, 67,480 yen including tax for the 1TB model, 79,980 yen including tax for Xbox Series X (digital version), and 87,980 yen including tax for Xbox Series X.
Microsoft raises prices on Xbox Series S | X and peripherals, increasing prices by 1.3 to 1.4 times in Japan - GIGAZINE
Comments on The Verge ranged from harsh comments like, 'That's weird. If Microsoft has unsold inventory and wants to get rid of it quickly, they could lower the price and sell it faster. Oh, and if they claim it's worth $800, they'll get a bigger tax deduction when they put it away in landfills.' to criticisms of Microsoft like, 'Microsoft doesn't seem to want to sell hardware anymore. Their failure was due to a lack of leadership in not understanding that they needed compelling games to sell consoles.' There was also a comment like, 'If the price goes up for something that no one is buying, can we really say that it's gone up?'
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