The entry-level model 'Apple Watch SE 3' has been released, with an S10 SiP chip and always-on display, starting at 37,800 yen including tax

The Apple Watch SE 3 was announced at Apple's new product launch event on September 10, 2025.

Apple Watch SE 3 - Apple (Japan)
https://www.apple.com/jp/apple-watch-se-3/

A new model, the Apple Watch SE 3, will also be released for the entry-level SE model.

The S10 SiP chip used in Apple Watch Series 10 improves performance and enables more features.

This is the first SE to feature an always-on display.

Other features include heart rate notifications, fall detection, and collision accident detection.

It also supports sleep apnea notifications and sleep scores.

You can also listen to media such as music and podcasts directly on the speakers.

The Apple Watch SE 3 has an 18-hour battery life, so you can use it all day.

Charging times are up to twice as fast as previous models.

Just 15 minutes of charging will give you up to 8 hours of normal use.

The case is made from 100% recycled aluminum and comes in two colors.

Below is an image summarizing the features of the Apple Watch SE 3.

Pre-orders for the Apple Watch SE 3 have been accepted since the end of the new product announcement event, with the release date being September 19, 2025. The retail prices are 37,800 yen (tax included) for the 40mm case GPS model, 45,800 yen (tax included) for the 40mm case GPS + cellular model, 42,800 yen (tax included) for the 44mm GPS model, and 50,800 yen (tax included) for the 44mm GPS + cellular model.