Summary of what will be announced at the event that Apple will broadcast at 2:00 am on September 10th, Japan time, including the ultra-thin iPhone 17 Air, three new Apple Watch models, and AirPods Pro 3
Apple will hold a new product launch event on September 10, 2025, at 2:00 AM. Apple announces new iPhones at this time every year, so it's expected that the iPhone 17 will be announced at the event. However, various other products are also expected to be announced, so we've compiled a list of what is expected to appear.
What Apple Is Planning to Introduce at Sept. 9 'Awe Dropping' iPhone 17 Event - Bloomberg
New Apple products are coming next week: iPhone 17 and more - 9to5Mac
https://9to5mac.com/2025/09/05/new-apple-products-iphone-17-soon/
◆iPhone 17 series
The iPhone 17 series, which will be released in 2025, is said to feature a new, ultra-thin iPhone 17 Air. The iPhone 17 Air will feature a 6.6-inch display and will be powered by the new A19 chip. Due to its ultra-thin design, it is expected to have a single main camera.
How thin will the ultra-thin iPhone 17 Air be? - GIGAZINE
The iPhone 17 is said to be equipped with a 24-megapixel front camera and supports a variable refresh rate ProMotion display and an always-on display .
The iPhone 17 Pro and iPhone 17 Pro Max feature a new camera bar design and are equipped with the new A19 Pro chip. The front camera is expected to be 24 megapixels, while the main camera is expected to be a 48 megapixel telephoto camera. The iPhone 17 Pro Max is said to have longer battery life than the iPhone 17 Pro.
Additionally, analyst Ming-Chi Kuo, who is well-known for his leaks of Apple-related information, has pointed out that the iPhone 17 Pro Max is the only model in the iPhone 17 series that will be equipped with 12GB of RAM and that the cooling system may be better than other models.
In the 2025 'iPhone 17' series, only the iPhone 17 Pro Max will be equipped with 12GB of RAM and the cooling system may be better than other models - GIGAZINE
Other reports claim that the iPhone 17 Pro's Dynamic Island at the top of the display has been redesigned and reduced in size. The source, an unidentified source who claims to work for a company that manufactures iPhone screen protectors, says the redesign will reduce the size of the Dynamic Island from 2cm (iPhone 16) to approximately 1.5cm.
◆Apple Watch
Since the Apple Watch received a fairly significant update with the Apple Watch Series 10, which was released in 2024, 9to5Mac predicts that the Apple Watch Series 11, which will be released in 2025, will be a more modest update. Specific updates include a 'faster S-series chip for improved performance and efficiency' and a 'new 5G-compatible modem chip for faster data performance,' but the overall design and size will likely remain the same.
The Apple Watch Ultra, which debuted in 2023, hasn't seen any major updates since its launch, but the Apple Watch Ultra 3, expected to be released in 2025, has some secret weapons up its sleeve. One of them is an enlarged display, which will be slightly larger than the current 410 x 502 pixels, at 422 x 514 pixels. However, the device size will remain the same, with slightly slimmer bezels. It's also expected to support satellite communication, allowing for communication even when the device is out of range of a regular mobile network.
Apple Watch Ultra 3 will reportedly have satellite texting functionality
The Apple Watch Ultra 3 and Apple Watch Series 11 may also be equipped with a blood pressure measurement function.
Additionally, the entry-level Apple Watch SE is expected to see a third-generation model, which may see the aluminum casing replaced with plastic, a new chip for faster performance, and an increased display size similar to the Apple Watch Series 7-9.
Apple Watch SE may switch to an all-plastic casing to cut costs - GIGAZINE
◆AirPods Pro 3
Apple is also expected to announce the AirPods Pro 3, which will feature an H3 chip with improved noise cancellation and audio quality, a heart rate sensor to monitor your heart rate during exercise, and a capacitive button on the charging case instead of a physical button.
'AirPods Pro 3' appears in Apple's software code, could it be coming soon? - GIGAZINE
9to5Mac also noted that Apple may announce next-generation models of its lost item tracker AirTags, Apple TV 4K, HomePod mini, and Apple Vision Pro.
Apple's announcement event will be streamed live on YouTube from 2:00 on September 10th, Japan time.
Apple Event — September 9 - YouTube
GIGAZINE will also be reporting on the event in real time, so we recommend following our social media accounts such as X and Facebook to get the latest information as soon as possible.
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