Apple plans to release more than seven new products in September, including the iPhone 17 and Apple Watch Series 11.

Apple typically holds a new iPhone launch event in September each year, and 9to5Mac, a media outlet familiar with Apple products, has compiled rumors that the company will announce a total of seven new products in September 2025, including the new iPhone 17 series.

New Apple products are coming soon: iPhone 17 and more - 9to5Mac
https://9to5mac.com/2025/08/13/new-apple-products-launching-next-month-heres-whats-coming/

9to5Mac has cited multiple sources to list seven products that are rumored to be unveiled at the new product launch event in September 2025.

・iPhone 17 series
The new iPhone series is expected to include four new models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Previously leaked dummy models have shown that the main camera on the iPhone 17 Pro and iPhone 17 Pro Max is larger than before, while the main camera on the iPhone 17 has been changed to a more compact one like the iPhone X. Furthermore, the iPhone 17 has a dual camera setup, while the iPhone 17 Air has a single camera.

Dummy models of the iPhone 17 series have been leaked, revealing the size of each model, with the Pro series having a larger camera protrusion and the Air being thinner and featuring a single-lens camera - GIGAZINE

The expected addition, the mid-range model 'iPhone 17 Air' (tentative name), which is between the iPhone and the high-end iPhone Pro, is said to have an 'ultra-thin' design as its greatest appeal.

How thin will the ultra-thin iPhone 17 Air be? - GIGAZINE

・Apple Watch Series 11
Following the Apple Watch Series 10 , which was unveiled at the new product launch event in September 2024, the Apple Watch Series 11 is expected to be released in September 2025. The Apple Watch Series 10 included some significant updates, such as the largest display ever, an evolved thinner design, and excellent battery life and fast charging capabilities. In comparison, 9to5Mac states that the Apple Watch Series 11 will be a more modest update, with the overall design and size remaining the same, but equipped with a faster chip and modem for improved performance.

・Apple Watch Ultra 3
The high-end model of the Apple Watch, the Apple Watch Ultra, hasn't had a major update since its release, but the Apple Watch Ultra 3, expected to be released in 2025, is expected to have some special new features. One of them is satellite connectivity, which could make it the first mainstream smartwatch with satellite capabilities, allowing you to maintain an internet connection even outside the range of Wi-Fi or mobile communication.

Apple Watch Ultra 3 will reportedly have satellite texting functionality

・Apple Watch SE 3
It has also been reported that the Apple Watch SE 3, a budget-friendly version of the Apple Watch, is scheduled for its first update since 2022. It will likely have a larger display (approximately 1.6 to 1.8 inches), a plastic case instead of aluminum, and a new chip for faster performance.

There are also several other products rumored to be in development by Apple, including the AirTag 2, Apple TV 4K, HomePod mini 2, and a new Apple Vision Pro. However, a total of seven products are expected to be announced in September 2025: four iPhone 17 series models and three new Apple Watch models.