WordPress officially releases experimental AI development tool 'Telex,' which allows you to enter the type of content block you want to create, download it as a ZIP file, and install it as a plugin
Web publishing platform
Telex – AI-Assisted Authoring Environment for WordPress Blocks
https://telex.automattic.ai/
WordPress shows off Telex, its experimental AI development tool | TechCrunch
https://techcrunch.com/2025/09/02/wordpress-shows-off-telex-its-experimental-ai-development-tool/
To use Telex, you need to log in to your WordPress account. Go to your site and click 'Login' in the top right corner.
Click “Sign In or Register with WordPress.com.”
Once you log in, enter the type of block you want to create in the Telex input field. Enter 'A button that animates when clicked' and click the Run button in the bottom right. The prompt is OK in Japanese.
After interpreting the text, the AI begins coding, which takes about 1-2 minutes.
A 'Click me' button was generated as shown below.
When you click on it, the button will change color, expand, and become animated.
Since the generated button's color and text could not be changed, I sent a request for additional features from the toolbar on the right. The code was then modified to allow for button settings.
Once you're satisfied with the block, click 'Download' in the upper right corner to download the ZIP file.
The downloaded block can be installed and used as a WordPress plugin. To try it out, go to '
From the Plugins page in the admin panel, click 'Add Plugin'.
Click “Upload Plugin”.
Click 'Browse'.
Select the ZIP file you just downloaded and click 'Open.'
Click 'Install Now' to complete the installation.
When I returned to the plugin page, I saw that an 'animation button' had been added, so I clicked 'Activate.'
The animation button will now be blue and enabled.
When I added a block to the actual editing screen, I found that an 'Animation Button' had been added to the list of blocks.
I was able to use the blocks I created in Telex on my site.
Paolo Belcastro, a member of the product development team at Automattic, a company that provides commercial services related to WordPress, explains the steps he took to create a sliding puzzle using Telex. You can actually play the puzzle he created with Telex on Belcastro's
Please note that Telex is currently an experimental tool and is recommended for testing and learning purposes only. Complex prompts may not work properly or may cause display issues, requiring manual code review and modification.
Matt Mullenweg, co-founder of WordPress and CEO of Automattic, who presented and demonstrated Telex at the WordCamp US 2025 conference (WCUS) held at the end of August 2025, commented, 'I had a fantastic time at WCUS. (Telex) felt like something we needed right now. The opportunity to immerse ourselves in the source of human connection is fantastic.'
We had a blast at @WordCampUS #WCUS , it was just what we needed right now. Nice to dip into the wellspring of connection.
— Matt Mullenweg (@photomatt) August 31, 2025
Telex is being created as part of a WordPress project to advance the open web in the age of AI. You can learn more about the future of AI-driven WordPress in the following blog post:
AI Building Blocks for WordPress – WordPress AI
https://make.wordpress.org/ai/2025/07/17/ai-building-blocks/
The WCUS also briefly touched on the lawsuit between WP Engine and Automattic, two WordPress-focused services. Regarding the dispute over the WordPress trademark, Mullenweg said, 'The latest update is that the process is moving through the judicial system. We trust the courts to be fair. If I may comment now, there was a settlement meeting, which I attended, but the CEO of WP Engine did not. However, the process is progressing smoothly. That's all I have to say about this whole turmoil.'
WP Engine sues WordPress developer Automattic and CEO Matt Mullenweg, bringing the WordPress trademark dispute to court - GIGAZINE
Related Posts:
in Review, Software, Web Service, Posted by log1e_dh