Amazon, Walmart, Expedia and others considering adopting stablecoins to save on card transaction fees
The Wall Street Journal (WSJ) has reported that major retailers such as Amazon and Walmart are considering adopting
Exclusive | Walmart and Amazon Are Exploring Issuing Their Own Stablecoins - WSJ
https://www.wsj.com/finance/banking/walmart-amazon-stablecoin-07de2fdd
Amazon and Walmart Weigh Issuing Own Stablecoins, WSJ Says - Bloomberg
https://www.bloomberg.com/news/articles/2025-06-13/amazon-and-walmart-weigh-issuing-their-own-stablecoins-wsj-says
Walmart and Amazon may launch stablecoins - Sherwood News
https://sherwood.news/crypto/walmart-and-amazon-may-launch-stablecoins/
Large retailers are considering adopting stablecoins because of the potential for huge savings in fees on credit card transactions, which could amount to billions of dollars, according to the WSJ.
According to 'people familiar with the matter' who provided information to the WSJ, Amazon and Walmart are considering adopting their own stablecoins, while Expedia and airlines are also considering using stablecoins. If Amazon and Walmart were to introduce cryptocurrency-based payments that could bypass traditional payment systems, it would 'send a major shock' to banks and credit card networks, the WSJ reported.
Stablecoins are used to store cash or buy other crypto tokens, are intended to maintain a 1:1 exchange rate with the dollar or other currencies, and are backed by cash-like assets such as cash reserves or government bonds.
Whether retailers will adopt stablecoins is likely to depend on the stablecoin bill, the
If retailers were to adopt their own stablecoins, they could potentially help customers avoid fees that are incurred when using credit cards, which the WSJ points out could run into hundreds of billions of yen a year for some retailers.
In addition, credit card payments can take several days, and it can take time for merchants to receive their sales. However, stablecoins can enable a faster payment process, making them an attractive option for businesses with overseas suppliers, the WSJ noted.
According to sources, Amazon's stablecoin plans are still in the early stages, with discussions focused on 'issuing its own stablecoin for online purchases.'
Meanwhile, Walmart is lobbying for another amendment to be added to the Genius Act to bring more competition to the credit card industry. Walmart has long sought to expand into financial services that would allow it to leverage its network of millions of customers and employees, and in recent years has further expanded into the financial industry through its fintech division.
Amazon and Walmart are considering issuing their own stablecoins, but the WSJ reported that even if their plans to issue their own stablecoins fall through, they would likely continue to consider using external stablecoins.
It has also been reported that megabanks are considering establishing a consortium to issue their own stablecoins.
Credit card merchant trade groups have also been meeting with lawmakers in support of the Genius Act, arguing that a regulatory framework for stablecoins would allow them to offer an alternative payment method to merchants, significantly reducing costs and increasing competition with Visa and MasterCard.
However, there is still skepticism about the safety of stablecoins and the regulatory impact on digital assets.
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