Sony raises PS5 prices in EU, UK, Australia and New Zealand due to tough economic situation, while PS5 Pro price remains the same
Sony Interactive Entertainment (SIE) has announced that it will raise the suggested retail price of the PlayStation 5 (PS5) in Europe, Australia, New Zealand, the Middle East and Africa (
PS5 price to rise in Europe, Australia and New Zealand – PlayStation.Blog
https://blog.playstation.com/2025/04/13/ps5-price-to-rise-in-europe-australia-and-new-zealand/
Sony raises PlayStation 5 prices in Europe, UK
https://www.cnbc.com/2025/04/14/sony-raises-playstation-5-prices-in-europe-uk.html
PS5 price rises substantially in UK and Europe | The Verge
https://www.theverge.com/news/647869/sony-ps5-price-rise-uk-europe-australia-new-zealand
The new regional prices are €499.99 for the PS5 Digital Edition in Europe and £429.99 in the UK. In Australia, the standard model with an Ultra HD Blu-ray disc drive will cost AU$829.95 and the Digital Edition will cost AU$749.95. In New Zealand, the standard model will cost 949.95 NZ$ and the Digital Edition will cost 859.95 NZ$.
Below is a table comparing the prices before and after the price increase.
| product | region | Before the price increase | After price increase |
|---|---|---|---|
| PS5 Digital Edition | England | 389.99 GBP (Approx. 74,652 yen) | 429.99 GBP (Approx. 82,217 yen) |
Australia | 649.95 Australian dollars (Approx. 64,725 yen) | 749.95 Australian dollars (Approx. 74,569 yen) | |
new zealand | 769.95 New Zealand Dollars (Approx. 76,959 yen) | 859.95 New Zealand Dollars (Approx. 78,981 yen) | |
Europe | 449.99 euros (Approx. 73,424 yen) | 499.99 euros (Approx. 81,433 yen) | |
| PS5 standard model | Australia | 799.95 Australian dollars (Approx. 79,502 yen) | 829.95 Australian dollars (Approx. 82,533 yen) |
new zealand | 899.95 New Zealand Dollars (Approx. 82,594 yen) | 949.95 New Zealand Dollars (Approx. 87,210 yen) | |
| External disc drive for PS5 | England | 99.99 GBP (Approx. 19,125 yen) | 69.99 GBP (Approx. 13,388 yen) |
Australia | 159.95 Australian Dollars (Approx. 15,767 yen) | 124.95 Australian dollars (Approx. 12,433 yen) | |
new zealand | 169.95 New Zealand Dollars (Approx. 15,606 yen) | 139.95 New Zealand Dollars (Approx. 12,852 yen) | |
Europe | 119.99 euros (Approx. 19,567 yen) | 79.99 euros (Approx. 13,042 yen) |
However, prices will remain unchanged in Europe and the UK for the standard model with an Ultra HD Blu-ray disc drive, and the price of the PS5 Pro will remain the same in all regions.
Meanwhile, the price of the removable disc drive for the PS5 will be reduced in each region: €79.99 in Europe, £69.99 in the UK, AUD124.95 in Australia, and NZD139.95 in New Zealand.
SIE is urging people to check with their local retailers or PlayStation's direct sales site, as price adjustments may also be implemented in some EMEA markets, although the specific countries have not been named.
Economic media CNBC points out that in addition to economic factors such as inflation and currency fluctuations, SIE's price hike for the PS5 also reflects the impact of the 'reciprocal tariffs' announced by US President Trump. The announcement of tariffs in over 180 countries has led to instability in financial and foreign exchange markets, which could be one of the reasons for the price hike.
President Trump's announcement of mutual tariffs hits the tech industry hard, causing stock prices of Apple, Amazon, Meta, NVIDIA, Alphabet and Microsoft to plummet - GIGAZINE
In addition, the article points out that SIE has already raised prices in Japan in 2022 and last year, and also reports that industry insiders believe that price increases may be implemented in the US in the future.
The Verge, an IT news site, also strongly suggests that the reason behind SIE's price hike for the PS5 goes beyond Sony's official explanation of 'high inflation' and 'exchange rate fluctuations,' and is related to US tariff policy.
The PS5 is primarily manufactured in China, but the Trump administration has imposed a very high tariff of 145% on imports from China. Some products, such as smartphones and laptops, are exempt from the tariffs, but game consoles are not. As a result, costs in the American market have risen significantly for SIE, which could lead to future price hikes, according to The Verge.
This time, SIE has only increased the price in Europe, the UK, Australia, and New Zealand, while keeping the PS5 price in the US unchanged. The Verge analyzes that this is a move to 'raise the price in other regions first, so that the price increase in the US can be gradual.' In other words, it is possible that the price was adjusted in other regions first to avoid a sudden price increase in the important US market.
In addition, unlike the price increase in 2022 , this announcement did not explicitly state that there would be no price increase in the United States. Furthermore, given that the price of the PS5 Digital Edition has increased significantly, and that the price of the disc drive model and PS5 Pro has remained constant in some regions, The Verge believes that SIE is strategically adjusting prices for each product line.
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