Amazon to hold postponed 'New Alexa with Generative AI' announcement event at the end of February 2025
It has been revealed that Amazon is planning to hold a product launch event in New York on Wednesday, February 26, 2025 (local time). Five types of invitations have been sent to members of the press, and since they all have the word 'Alexa' written on them, it is believed to be a launch event for the new Alexa.
Amazon's AI revamp of Alexa assistant nears unveiling | Reuters
Amazon announces February product event | The Verge
Amazon has announced that it will introduce generative AI to its voice recognition assistant Alexa in 2023. It announced that it will be 'coming soon to US users.'
Amazon introduces generative AI to its voice recognition assistant Alexa, enabling it to handle complex requests - GIGAZINE
It has since been revealed that the new Alexa is tentatively called 'Remarkable Alexa' and is likely equipped with Anthropic's Claude as its generating AI.
At one point, there was information that it would be announced in October 2024, but it was later rumored that the announcement had been postponed to 2025.
The event announced this time includes invitations that make you expect 'Alexa,' so it is expected that Amazon will unveil the generative AI-equipped Alexa that it has been working on for two years. According to Reuters, an Amazon spokesperson acknowledged that the event will be focused on Alexa, but did not reveal any details.
Amazon plans to hold a 'Go/No Go' executive meeting on Friday, February 14, 2025, where it will make a final decision on the status of the new Alexa generation AI renewal.
If the new Alexa is offered, it will be available to a limited number of users for the time being, and the monthly fee is expected to be around $5 to $10.
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