All of GIGAZINE looked at numbers, each analysis analysis of access to Google Analytics, Twitter, Facebook, YouTube and the proportion of ad block users are like this

What kind of place is GIGAZINE editorial department? What kind of people are working? In the editorial department, on October 30 (Saturday) 2016, in order to let the reader know thatGIGAZINE Secret Club 3rd eventConducted. At the event, GIGAZINE editor-in chief explained the way GIGAZINE 's articles are made and what will be going on while publishing the analysis results of Google · Twitter · Facebook · YouTube.

Keiji Yamasaki Editor-in-Chief (Editor-in-Chief):
Because I am thinking that the person who is here is a super heavyweight user of GIGAZINE and it is a reader, "It will surely be worrisome about GIGAZINE", so far Let's see GIGAZINE from now on.

Since GIGAZINE's official account exists on Google Analytics and Twitter, Facebook, YouTube, first of all, we can actually see only a part of each access analysis which we can only see by editorial staff, and actually seeing part of the result of each access analysis here, GIGAZINE I think that you should experience the feeling that it is feeling.

Let's start with Google Analytics.

What is displayed by the graph below is the age of the GIGAZINE reader on the left, and the ratio of the sex to the right. Looking at the age, around 25 to 34 years old exists as a major reader of GIGAZINE. And the age range of 35 to 44 is the reader age group of the next point. In short, it is the image that the reader who is reading GIGAZINE 10 years ago is sliding to the right as it is. So, it is feeling that 44 to 54 years of age are decreasing, and gradually decreasing as you get older. What about other media? Therefore, comparing the advertisement medium materials released by each media, the IT media is the most common among 35 to 44 years old, the second is 25 to 34 years old. Compared to that, GIGAZINE seems to be younger for the age group of about 10 years old.

Looking at gender, 78.6% of men and 21.4% of women. As much as IT-related articles are written, there are many women. The rest is now about 90% of men. GIGAZINE Where the figure of 21.4% of women who are readers came from, there is a tasteful article written relentlessly, that is almost all this. The reason why tasting articles are relaxed is that women will not come without tasting articles.

Then, what kind of people are GIGAZINE readers? It is the graph shown in the upper left of the figure that expresses that. I do not know if this graph matches or not, but that is the only thing I can ask you to listen in your mind, but the top one is what people call Google "News Junkie". In short it is a person reading only the news. Next, it is a story that I am doing a very insane classification with people who love technology, people who love movies, people who love comics and animation, people who love television, want to travel ... ... However, Google Analytics says "There are many people who are reading GIGAZINE." I really do not know if it really is this street.

The graph on the right is an analysis of Google Analytics "a segment with intense purchase intention", that is, "people who are going to buy GIGAZINE with someone who is going to buy it" is such a person ". According to it, the first place is "Consumer · Electronics · Mobile phone", which means "It is natural". The second place is "Dating service · Dating system". "What is it thinking Google is thinking ... ...?", It seems that it will not be possible to rely on it.

Next is the ratio of "what device is reading GIGAZINE"? It is 54.86% using smartphones, 38.94% accessing from laptops and desktop PCs, and there is a strange person who is using a tablet. As you can see, GIGAZINE has more than half of people currently watching from the smartphone. Why is GIGAZINE 's layout like that, because there are many people watching on the smartphone, that is why.

Furthermore, if you look at "What OS are you using for smartphone and mobile system", more than half is iOS. According to the report, it seems that about half of Japanese are using the iPhone, so if it says that it conforms roughly, it conforms. To put it in more detail, in Android, each version is lined up. Because it is Android that is in the situation of fragmentation or "Defragmentation quickly", it is judged that it is inevitable to prioritize iPhone by all means when writing articles. In the case of an application with iOS version and Android version, "Why are iOS versions written first?" And "Why Android is persecuted" is not persecution, it is obliged to do so It is. By the way, looking at the bottom of the ranking, you will be surprised to find that someone is watching from the Nintendo 3DS, or you know that there are still people using the BlackBerry.

Next is Twitter analytics.

Now that few people make new accounts on Twitter, I think that you all know, actually it is now that you create a new account on Twitter, GIGAZINE comes out as the first news account you recommend. It was. What is meant by "first leader" is that it exceeds Nikkei which had been on GIGAZINE until now. Although it is not extracted by the number of followers, I was able to make judgment that "GIGAZINE is more interesting" on Twitter, accounts began to appear at the top of the Nikkei. So, the number of followers on Twitter that seemed like a landing for a while has been increasing at such a tremendous pace of 770 people per day like this. Even so, as you all know, Twitter is dying. Even if it says "Someone buys me!", It is a poor Twitter who is treated as a child who does not need to say "I do not buy something like you!" However, since GIGAZINE boasts tremendous power, Twitter I do not want you to be crushed.

Gender proportion is 89% for males and 11% for females. Women are even worse than the results of Google Analytics. For the graph of the age on the right side, you may think that "it is the same as what you saw earlier", but looking closely, 35 to 44 years old and 45 to 54 years old are reversing. It seems that Twitter has someone older than someone else thinks. Perhaps, in Japan, Twitter has been popular since a long time ago, so I wonder if there are circumstances around that.

If you further scroll down the screen, you can see the PV for each "region". If you look at this, it really feels like "Tokyo is too strong!" The reason why the Tokyo metropolis occupies 13% of the entire readers and the topic of "Tokyo Local" well on the net is hit is around here. Anyway, 13% of people respond by just talking about Tokyo Local, and there are 34% of readers in Kanto around Tokyo, so it is 47% in total. Nearly half respond by just writing topics in Tokyo. There are reasons for not writing topics such as rural areas and Osaka. Even if Osaka's readers are 3% and Kinki is 9%, even including it, 12% can not win against Tokyo.

Looking at the "interests of interest" in Twitter analytics, I do not know the meaning is the part that shows that the interest of those who follow GIGAZINE is "literature information". I do not quite understand what it means, but it seems that people who have such an interest in interest are following up.

It is the "TV genre" on the right that is worrisome. Because Twitter has aimed at cooperation with television for some reason, it will be the first place to see the sports program, the next one to see the animation for the young person ... the first place as you go. I think that the way of writing animation for youth is amazing though. Next is variety variety, followed by specialty programs such as family program, drama, music, information program, wide show, documentary and movies. It is a feeling that "the news is down like this!" Whether Twitter's analysis is wondered or not, I can not help heading down, but since Twitter is for spreading, it makes it easier for people who often see sports, that is, ordinary people reach I think whether it is.

Looking at the percentage of cellular phone companies, you can see that "So GIGAZINE writes articles from this company earlier than that company?" After all, Docomo is missing one head. And, frighteningly, SOFTBANK is finally overtaking KDDI. After all it is cheap is strong. However, looking at Google Analytics, the first place for GIGAZINE readers is KDDI, that is, au users. It is a place where there is a slight gap depending on each platform.

Next is Facebook.

What is the state of GIGAZINE on Facebook, is this. It is blatant to say that GIGAZINE readers who use Facebook are older than Twitter. It is in a state that 35 to 44 years old are doomed and the 45th to 54th is second in the field. It is completely different from the analysis result we have seen so far. Rather than being few young people overwhelmingly over generations are too much.

By equipment, after all, there are many people via smartphones, more than twice as many people using PCs. It is feeling that Facebook is trying hard to focus on mobile terminals such as smartphones because the same thing happens in there.

When looking at each age group of men and women in detail, the impression that there are also there and there. Based on this kind of thing, I will think about what kind of article to write or whether the article is hit or not.

And what's characteristic is YouTube analytics.

Looking at the playing time, GIGAZINE has uploaded 6261 movies to YouTube up to the present time, and the total playing time is only 2,074,490 minutes in the past 90 days. "How many days is it?" Actually, it seems that GIGAZINE is located considerably higher in YouTube, but when you look nervously, you do not understand that kind of thing.

And the terrible thing is that paying YouTube money makes it possible to watch videos offline and ads disappearYouTube RedPlan. Although it has not started in Japan, since it has already started overseas, there is also playback through this.

With YouTube Red, we are paying off money for the amount of advertisements being erased and played back, so we can not ignore even the number of playbacks of only 1592 times.

Furthermore, looking at age and sex, YouTube is ranked first in ranking 25 to 34 years old, followed by 35 to 44 years old, and it is almost same as the readers of GIGAZINE's main body. However, because YouTube is too rich in international colors,Movie of "Talking Piggy Bank"When,Just because you break eggs and the yolks come out from insideI am thinking that "I do not understand YouTube", because the movie of the movie was received very much.

Again, the terminal used is smartphone first, followed by PC, tablet, unknown ... .... There are also few people watching from the TV.

Although it is an ordinary result when it is told, it is nothing to say only after saying "YouTube is amazing, it is incomparable with Nico Nico videos", if you see it frankly. Why is there not a GIGAZINE account in Nico Nico Douga, after all Niconico videos do not give us money. I told you "Why should we struggle to make a positive contribution to your revenue, please follow us on YouTube, please do not forget", but since it will not be improved, GIGAZINE's account will be added to Nico Nico Douga do not exist.

On this assumption, I actually checked the proportion of users blocking advertisements in December 2015.

As a result, it turned out that about 10% of all readers of GIGAZINE used AdBlock. Of those who use AdBlock on PC, 77% of them, 20% who use AdBlock on mobile phones and smartphones. In short, revenues are down 10%. It may be thought that "using AdBlock will not affect", but that is not the case. In April 2016,For the first time in 13 years, Apple has decreased total sales compared to the same period last yearAlthough it was reported as being reported, Apple's way of going down was almost 10% like GIGAZINE. Even Apple makes a big blow, but GIGAZINE is even more hurting, so it's a story "Please help!".

So, "As long as you want to erase the advertisement so much", as you all know, we introduced a service that advertisement disappears to GIGAZINE Secret Club three years ago. Let's see what happened.

About 0.2% of AdBlock users currently hiding advertisements are registered in the GIGAZINE secret club.

In other words, 99.8% of people seem to be in a posture saying "I will not pay anything!

However, looking at the questionnaire result actually done in the gift plan, for example, the person who says "I do not want to delete the advertisement every month but I will buy it if I sell something" It seems to be.

I thought that I would like to buy things at least for the moment by saying "Are you sure?", So it turned out that it was time to make goods like the one at the entrance of the venue this time .

The only thing that I made with the prototype is the SD card holder, tumbler and skeleton PET bottle cap, which are pretty much flying. Because I thought that it would be unusual and not interesting to say why there was nothing like a regular mug, T shirt, or seal.

* You can see GIGAZINE original goods actually made from the following articles.

GIGAZINE Secret Club 3rd Event Report Summary - GIGAZINE

Editor-in-chief:
Well, from here we will answer questions to the editor-in-chief who we asked in advance.

Q:
It might be good if there are more interview-related articles. I think that it is very good that there are a lot of articles in urban and technical fields. Even if there are articles covering rural areas, it may be interesting. Agriculture, U - turn, local special events and so on. I think that there are more users in the downtown area, but I also want to read articles on local areas from a unique point of view of GIGAZINE editorial department.

Editor-in-chief:
It's a wonderful precision as if you are looking at GIGAZINE's access analysis, there are many users in the city center.

Q:
It may be interesting even if there is a masked roundtable meeting by members of the editorial department.

Editor-in-chief:
Since the members of the editorial department are around here, I think that you can talk at the later break.

Q:
I'd like you to make something good, gadget relationship hope.

Editor-in-chief:
Gadget relationship is difficult, though original goods areThe prototype made this timeIf you can see.

Q:
Every MonthResult of access analysisIs it gone now?

Editor-in-chief:
... ... It is not gone! (Haha) It is on every month properly! However, depending on the timing when it comes in, it will be thrown out so tremendously that it may not have been noticed. However, it is on every month properly. People who are watching the results of monthly access analysis seem to have been analyzing quite maniacs so many people think that I will probably make it articles for paid members in a while (* When this article was published All but the most recent one have been changed for members, and the past articles Worst 10 · Twitter Top 10 · Facebook Top 10 · YouTube Top 10 etc are gradually being added). It is a feeling that it is wasteful to show it free of charge as it gets a lot of material value by accumulating up.

Q:
I want you to make a dedicated iPhone browsing application.

Editor-in-chief:
Rather than saying "There is no creator", in the case of GIGAZINE honesty SmartNews, Gunosy etc., we are publishing news to various places, so it makes no sense to make an application. Just to make an applicationSmartNews like those who only need that personnel and skillsYaEven if you fight against GunosyI'm afraid I will not make it, as I will not be able to win.

Another thing is that the application was faster to launch and easier to read than before,HTML 5 was recommendedAt the same time5.1 also recommendedIt was done)Javascript and all others are speeding upIt is because the mechanism which can finally make the content on the browser move at almost the same speed as the local iPhone application and Google application is putting into practical use. Perhaps in the fiscal year 2017 or 2018, there may be circumstances where no one will make an application. So, I think that the progress of browsers is much faster than making apps from now.

Also, it may be hard to believe for everyone, but in the case of GIGAZINE the application review may not pass. What do you mean by that, you are writing radical articles at GIGAZINE, are not you? For example,ISIS cuts out a picture from a movie that kills Goto Kenji and makes an articleOr embed a movie that is not embedded in other media. If you do something ay, it will be eligible for deletion.

Also, when I start up my smartphone and look at GIGAZINE's Facebook account, there is an article which is not mentioned in the article on Friday 28th October 2016, because it was deleted on Facebook (※ it was erased TheThis articleis). When logging in to the Facebook account, it says "You can choose either to delete the article or delete all accounts" comes up and you can not stop delivering the article just by saying "Aho !!" To do.

I do not like being deployed to the place where the ruler of the platform exists, because the ruler gets grabbed by the ruler and it is swayed by the unknown regulation. Already, we are fighting against Google everyday. When Google adsense is posted, Google will contact you when there is an article that violates Adsense's terms. I am beating each time. Of course, there is Google's terms on YouTube, so every time Google says "Please disable your movie, I hide it!", I repeat the fight "Stop it!" Just to do is to do our utmost. It's not very bad, but it's impossible to fight with Apple anymore! In such a two-faced strategy, I want to forgive you since I will die from being over there "Microsoft, Hello!" "Amazon, Hello!

As you can see from this story, the great thing about websites and news sites is that no one complains about internet sites. That's why GIGAZINE, which admires Freedom, is unfortunately sticking to Apple Culture, Microsoft Empire and Google Super Empire.

Q:
Can not you visit the server room as before?

Editor-in-chief:
...... Does everyone want to see a server room? I was wondering if there was not much demand, but if you would like to visit later, you can offer it later, so it is okay to be able to see from the outside.

* The state of the server room tour can be seen from the following article.

GIGAZINE Secret Club 3rd Event Report Summary - GIGAZINE

Q:
I feel that the article of food is decreasing, but I want to know the content of the article, changes in the handling category.

Editor-in-chief:
There are two reasons that food articles are decreasing, there are two reasons, the first is because there are no new products that will be posted according to the time, so at that time it is commonplace but the articles of the tasting system will decrease . The other one is also reduced to cases where simply saying, "Today is a bunch of news that we have to make more articles than assigning to tasting articles."

Because there are mountains and valleys by all means due to the time, it is entirely mindful that I feel reduced. However, it was 3 times a day at 11:45, 15:00, and 22:00 with articles of food, but I knew that 15 o'clock was not hit so much. To 11:45, to be honest, it is very painful to make an article, so why is it better to have one? I also believe. There is a tendency that it is decreasing a little now. However, I do not know why, but 22 o'clock hits anyway so I feel like, "Everyone likes rice terrorism!"

Changes in content of articles and handling categories are basically the same as we said at the moment, and at that time we are thinking about what is fashionable, what is not in fashion.

"What is fashionable" means that "there are lots of news sources" and "news value is there". For exampleVirtual currency "Bitcoin"Is not it easy to understand? Although I was suspiciously writing about Bitcoin at GIGAZINE for a while, there was a suspicion that "GIGAZINE owns Bitcoin like a mountain", but I do not have anything. Haha) At that time, there were a lot of news sources, that is, because the news value was high, it was an article. In the information, "There was once a news value but there is no now", others that there is "news value right now", etc. "There is temporarily no news value but no one came out" there is. For example, speaking of Apple, there is a phenomenon in which leak information comes out like a mountain as iPhone's recital approach comes closer, there is an example phenomenon that the presentation on the day is not interesting. If I think that there is a news source that can cause such a thing, after the iPhone comes out, will not the news source decrease until after the release? And when the iPhone is released, the review of "I tried using the iPhone" comes out and the news value rises, but it goes down again and again.

I repeat such a mountain valley existence in various categories. The change in handling category is basically the same as I said at the moment. In short, there are times when there are a lot of news in that category and there are few times, so the number of articles has changed according to the change, and the reader seems to feel that there are few such posts recently, it is due to mind Although it is not mind, it is exactly exactly. It is not limited to GIGAZINE but it is almost the same for other news sites as well.

Q:
Have you been affected by the Olympic Games on the site of GIGAZINE?

Editor-in-chief:
The World Cup was easier to understand than the Olympics. For example, when I was broadcasting on TV "When I was going to take a gold medal", I wonder if GIGAZINE 's PV will decrease, but it has decreased before, but it is not decreasing now. What I mean is that even if it is relayed on TV, there are smartphones on hand at the viewer, so by searching by people who saw the relay, it seems that they would rather win the Olympic news in reverse did.

There used to be a big event like the Olympic Games or the World Cup, PV was falling when Castle Laputa of the sky was on the television, but recently such a thing does not occur at all this time . It is smart phone kind. Thanks to that, whether it is Golden Week, Bon Festival, New Year 's Day or New Year' s Day, it is a terrible thing to put in a spirit and write articles.

Q:
Do you like gadgets like iPhone, MacBook, Surface among interviewers and editorial staff?

Editor-in-chief:
welcome. As I come, such an article is on it.

Q:
I would like to ask you what you would like to give priority to in the future from now on.

Editor-in-chief:
It is GIGAZINE that always gives priority, so you probably give priority to GIGAZINE until you die. Because everything is founder, there is nothing beyond that.

Q:
About future GIGAZINE.

Editor-in-chief:
This is also a difficult question to answer, even if it says "About future GIGAZINE", there are many things to do anyway and it is a state that I do not know from which one to put a hand ... .... For the time being as the immediate goal, I feel like "I have to increase the number of people in the editorial department".

Also, since the Tokyo Olympic Games are in 2020, I would like to enrich the articles of the sports category a little more by that time. As the Paralympic Games became a problem this time, it may be that the Cyborg Festival is finally going beyond humanity due to differences in equipment, and that is close to the category that GIGAZINE normally handles, so I am thinking of inserting more interviews.

Also, another article GIGAZINE relentlessly wrote, an automobile that is supposed to be realized probably around the Olympic Games. GIGAZINE There is a garage in the headquarters, so do not joke, you say you want to do a review that runs around there saying "Toyota san! Lend your car!

Regarding the GIGAZINE secret club, the past year has not banned many banners for members, so in the next year we will also battle more banners and strengthen by doing publicity and fight at least with cook pad I think that I would like to make the number of members.

The Cookpad is a listed company, so you can see the materials, but looking at the settlement data, "When initially we had so few paid members, did it take such measures to become like this? I do not think that it increased to ". As for the Cookpad, the founder and the management team are conflicting with each other over the management policy, and when looking at it, it seems that "The president of the founder is crazy?" As a result of looking through, it was inside the feeling that "Oh, the former president of the founder comes angrily back ... ...." Supporting the cook pad is a paid member business, so GIGAZINE should also like it and support it with paid members and reduce advertisement as much as possible, I feel like wanting to hit advertisers.

※ In addition, the next member limited article "Question to Chariderman" is currently under active development so please wait for a while.