Fast fashion giant SHEIN acquires American fashion brand Everlane.
It has been revealed that Everlane, a fashion brand founded in 2011 with a focus on 'sustainability' and 'transparency,' will be sold to SHEIN, a well-known fast fashion giant in China.
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Everlane is a fashion brand founded in 2011 by Michael Prysman and Jesse Farmer.
After graduating from Carnegie Mellon University, Mr. Praisman worked at a venture capital firm. There, he noticed the problems in the apparel industry, such as environmental destruction caused by mass production and mass disposal, and poor working conditions. He then founded Everlane as a brand that emphasized high quality while also upholding 'sustainability' and 'transparency.'
Initially, the company operated without physical stores, focusing solely on online direct sales within the United States, establishing itself as a basic brand. Later, it significantly expanded its business to include overseas markets, including Japan, and physical stores.
Everlane
https://www.everlane.com/
However, in recent years the company has been struggling financially, and as of March 2026, it was burdened with debts of $90 million (approximately 14.3 billion yen) and was seeking investors.
According to sources, SHEIN's acquisition price is $100 million (approximately 15.9 billion yen), and it has already been approved by the board of directors. L. Catterton, an investment firm, has been investing in Everlane since 2020, and at the time of this sale, L. Catterton is the largest shareholder.
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