Microsoft's gaming division will revert to the name 'Xbox' from 'Microsoft Gaming,' and the new Xbox CEO will also discuss future plans.



Asha Sharma, CEO of Xbox , Microsoft's gaming brand, has announced new policies for Xbox to its employees. As a result, Microsoft Gaming, Microsoft's gaming division, will revert to the name Xbox.

We Are Xbox - Xbox Wire
https://news.xbox.com/en-us/2026/04/23/we-are-xbox/



New Xbox CEO kills Microsoft Gaming, are exclusives next?
https://www.polygon.com/xbox-exclusivity-project-helix-microsoft-gaming-asha-sharma/

Xbox is used by over 500 million users worldwide and boasts many of the most important franchises in the entertainment industry. However, the frequency of new features being released for its home consoles, the Xbox Series X/S, has decreased, and the presence of the PC version of Xbox is not as strong. The pricing has also become a burden on users, so Xbox recently made a significant price reduction on its top-tier paid game subscription plan, 'Xbox Game Pass Ultimate,' in late April 2026.

Microsoft significantly reduces the price of 'Xbox Game Pass Ultimate,' but the new Call of Duty game won't be added for another year - GIGAZINE



CEO Sharma also pointed out other problems with Xbox, such as the excessive fragmentation of core functions like search, discovery, socialization, and personalization. As a result, developers and game publishers are reportedly calling for improvements such as better tools, deeper insights, and a platform that supports faster growth.

In addition, a new generation of gamers has emerged that is different from those before. 'They spend time on games, media, and everything else, and they compete to get each other's attention. They want more content in familiar places, they want to shape the world they play in, and they want to not just play together, but create and interact together,' CEO Sharma pointed out.

Amidst these changes, Xbox stated that it will build a global platform connecting players and creators around the world. To that end, it explained that it will make the following updates across four priorities: hardware, content, user experience, and services.

◆ Hardware
- To stabilize 9th generation game consoles (Xbox Series X/S) as a healthy and high-quality foundation.
- Release Project Helix to achieve optimal performance.
- To become a leading company in comfortable, personalized, and high-performance accessories.
- Build a robust ecosystem that expands options and reach.

Microsoft announces details of 'Project Helix,' the next-generation Xbox that will integrate PC and home console gaming; Xbox Mode will be implemented on Windows PCs from April 2026; development kits will feature custom AMD chips - GIGAZINE



◆Content
- Grow and expand a sustainable portfolio of franchises that are loved by players.
- Evolve third-party partnerships and strengthen the five-year plan.
- Expand our presence in China, emerging markets, and mobile-first user segments.
- Maintain and develop live games and their long-term operation.
- Strengthen creator-centric platforms such as Minecraft, The Elder Scrolls, and Sea of ​​Thieves.

◆User Experience
- Revise the basics for players and partners.
- To make Xbox the best place for developers and creators to create and grow their work.
To connect communities, we're completely rethinking discovery, customization, social interaction, and personalization.

◆Services
- Strengthening Xbox Game Pass through clear differentiation and sustainable economics
- Strict cost control will put the business back on a sustainable growth trajectory.
- Make cloud gaming native, fast, and reliable on TVs and low-cost devices.
If the organic growth path is too slow, we will intentionally use M&A to accelerate growth.

Furthermore, as part of its internal transformation, Xbox announced that it would be changing the name of Microsoft's gaming division, Microsoft Gaming, back to Xbox. CEO Sharma explained, 'While the name Microsoft Gaming accurately reflects our organizational structure, it did not adequately represent the ambitions we are striving for. So, we decided to go back to basics and change the team name.'

Following this name change, Xbox's official X (formerly Twitter) account also posted, 'We are Xbox.'




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in Game, Posted by logu_ii