Apple plans to display ads in Apple Maps search results by the summer of 2026.
Bloomberg reporter Mark Gurman reports that Apple is soon planning to introduce ads to Apple Maps. This could mean that ads will appear higher in search results and elsewhere.
Apple to Introduce Search Ads in Maps as Services Revenue Grows - Bloomberg
Apple could put ads in Maps as soon as this summer | The Verge
https://www.theverge.com/tech/899053/apple-maps-advertising-rumor
Apple will reportedly start stuffing ads into the Maps app
https://www.engadget.com/apps/apple-will-reportedly-start-stuffing-ads-into-the-maps-app-182311634.html
According to reporter Gurman, ads will appear on both the mobile and web versions of Apple Maps by the summer of 2026. More details may be announced as early as March 2026.
The ads within the map are expected to work similarly to search ads in the App Store, meaning that ads will likely be displayed preferentially at the top of search results.
This system is similar to Google Maps, and by allowing companies to bid on ad space for search queries, Apple can aim to increase its revenue.
These efforts are expected to further increase revenue for the services division that operates Apple Maps. The division is projected to generate more than $100 billion (approximately 15.85 trillion yen) in revenue by 2025, which is estimated to account for about 25% of its annual revenue.
Apple has also begun efforts to increase advertising in the App Store. Starting in 2026, they plan to introduce even more ads, with additional ads appearing throughout the search results, in addition to those at the very top.
The number of ads displayed when searching for apps on the App Store is expected to increase from 2026 - GIGAZINE
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