The licensing agreement between Disney and OpenAI is an exclusive one-year agreement, so other AI companies can sign on after that date.

Disney has signed a licensing agreement with OpenAI to allow its animation-generating AI, Sora, to create Disney characters. The licensing agreement is for three years, but the exclusivity period is only one year, after which it is clear that other AI companies can enter into similar agreements.

Disney's OpenAI stake is 'a way in' to AI, Iger tells CNBC
https://www.cnbc.com/2025/12/11/disney-open-ai-iger-altman.html

Disney's OpenAI deal is exclusive for just one year -- then it's open season | TechCrunch
https://techcrunch.com/2025/12/15/disneys-openai-deal-is-exclusive-for-just-one-year-then-its-open-season/

On December 11, 2025, OpenAI signed a licensing agreement with Disney, enabling its video generation AI, Sora, to generate Disney-branded characters.

Disney invests 160 billion yen in OpenAI, enabling the generation of Disney characters with Sora and ChatGPT - GIGAZINE

Regarding the licensing agreement with OpenAI, Disney CEO Bob Iger revealed that the licensing agreement is for three years, but the exclusivity period is only for one year. This means that after one year has passed, Disney can enter into similar licensing agreements with AI companies other than OpenAI, technology media TechCrunch points out.

Regarding the licensing agreement with OpenAI, CEO Iger commented, 'No generation of humanity has ever stood in the way of technological progress, and we never will.' 'We've always felt that if a technological revolution were to occur that would disrupt our business model, we should get into AI.'

Just before announcing its licensing agreement with OpenAI, Disney revealed that it had requested Google to remove AI-generated videos depicting Disney characters, meaning that OpenAI will be the only AI-generated Disney character creator during the one-year exclusive period.

Google removes AI-generated videos containing Disney characters after receiving a request from Disney - GIGAZINE