Epic Games CEO Tim Sweeney agrees with the opinion that 'we are opposed to AI-generated tags in game stores,' saying, 'In the future, AI will be involved in almost all production.'



While game stores like Steam are working to display whether AI tools were used in the development and play of games, some are calling for the 'AI-made' tag to be removed, and Epic Games CEO Tim Sweeney has expressed support.



Sweeney's comments were in support of a post by filmmaker Matt Workman, who said, 'Steam and all digital marketplaces should stop using the 'AI-made' label. It makes no sense.' Sweeney said, 'The AI-made tag is appropriate for art exhibitions where the artist's name is revealed, or for the digital content licensing market where buyers need to understand the rights status, but it's pointless in game stores, where AI will be involved in nearly all game production in the future.'

Steam, the leading digital game store, allows the use of AI in game development and live generation during gameplay, and requires users to submit this information when they sign up.

Steamworks Development - About AI content on Steam - Steam News
https://store.steampowered.com/news/group/4145017/view/3862463747997849618

As of July 2025, approximately 7% of Steam's registered game titles, or 7,818 titles, were using generative AI.

7,818 games on Steam publicly announce the use of generative AI, accounting for 7% of the total, and at least 20% of titles released in 2025 will use generative AI - GIGAZINE



In response to the comment, 'This strongly suggests that Epic Games is using AI coding tools in the latest update to Unreal Engine. Under Steam guidelines, any game built with Unreal Engine must declare the use of generative AI,' Sweeney countered, 'No. I hate to see Valve creating a new category that encourages cancellations and review bombing, further limiting opportunities for small developers. Steam used to just offer downloads, but now they're locking out payments, eliminating price wars, eliminating cryptocurrency, and now they're trying to get their hands on AI.'



Andy Chalk of PC Gamer, a gaming news site, believes that the potential presence of copyright-infringing content in games using generative AI justifies the need to indicate that they are made by AI.

Epic boss Tim Sweeney thinks stores like Steam should stop labeling games as being made with AI: 'It makes no sense,' he says, because 'AI will be involved in nearly all future production' | PC Gamer
https://www.pcgamer.com/software/ai/epic-boss-tim-sweeney-thinks-stores-like-steam-should-stop-labelling-games-as-being-made-with-ai-it-makes-no-sense-he-says-because-ai-will-be-involved-in-nearly-all-future-production/

Chalk also noted the current situation in which games that do not disclose that they use AI later become the subject of controversy when its use is revealed, saying, 'Many people detest plagiarized 'shitty content' in games, but without disclosure, it is impossible to tell that AI is being used, making it difficult to refute it, which is probably the aim of those who advocate abolishing the tag. Perhaps one day, as Sweeney wishes, the world will be flooded with AI-generated video and audio, and we will give up and surrender, but even when that day comes, I believe there will still be a mountain of more pressing issues to consider.'

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in AI,   Game, Posted by logc_nt