Adobe announces AI tools for Photoshop, Premiere, and more, with Firefly Image Model 5 enabling native 4MP image generation
On October 28th, 2025 local time, Adobe held
Adobe Expands Creative Possibility with AI for Every Creator at Adobe MAX 2025
https://news.adobe.com/news/2025/10/adobe-max-2025-news
Adobe Delivers New AI Innovations, Assistants and Models Across Creative Cloud to Empower Creative Professionals
https://news.adobe.com/news/2025/10/adobe-max-2025-creative-cloud
Adobe Firefly Delivers Groundbreaking AI Audio, Video and Imaging Innovations and New Models in All-In-One Creative AI Studio
https://news.adobe.com/news/2025/10/adobe-max-2025-firefly
Adobe Introduces New AI Assistant in Adobe Express that Unlocks Creativity for All with Conversational Creation and Editing
https://news.adobe.com/news/2025/10/adobe-max-2025-express-ai-assistant
Adobe Firefly Foundry Delivers Proprietary and On-Brand Generative AI Models for Businesses
https://news.adobe.com/news/2025/10/adobe-max-2025-firefly-foundry
Our View on Agentic AI: AI Assistants That Work For You, In Your Favorite Apps | Adobe Blog
https://blog.adobe.com/en/publish/2025/10/28/our-view-agentic-ai-assistants-that-work-you-in-your-favorite-apps
Adobe GenStudio Introduces New Scaled Content Production Capabilities, Enhanced Model Customization with Adobe Firefly Foundry and a Growing Ecosystem of Ad Delivery Partners
https://news.adobe.com/news/2025/10/adobe-max-2025-genstudio
Adobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences
https://news.adobe.com/news/2025/10/adobe-max-2025-youtube
◆Creative Cloud
Adobe has announced that it will bring generative and conversational agent AI to its Creative Cloud , a toolkit that includes Photoshop, Lightroom, Illustrator, and Premiere, enabling creators to work more efficiently, accurately, and in less time.
In Photoshop, the Generative Fill feature will enable the use of AI models from partner companies. Generative Upscale will add an option to use AI to effectively improve the image quality of low-resolution images or cropped materials up to 4K equivalent. Using the AI Assistant, users can chat with Photoshop to instruct them on operations. For example, they can say, 'I want to brighten the background of this photo and make the atmosphere more formal,' and the AI will suggest the appropriate tools and steps, allowing the user to make manual adjustments.
Premiere is now in public beta with the addition of AI Object Masking, which automatically identifies and isolates people and objects within a video frame, allowing them to be edited and tracked without the need for manual rotoscoping. This makes it quick and easy to color grade, blur, or add special effects to moving backgrounds. Premiere is also now in public beta with Rectangle, Ellipse, and Pen Masking, a precision tool for isolating specific areas of a video frame. Also in public beta is a redesigned masking tool that offers faster tracking, bidirectional tracking, and 3D perspective tracking.
Lightroom is releasing a public beta of Assisted Culling, a highly customizable tool that filters for varying levels of focus, angle and clarity to help creative professionals quickly identify the best images from large photo collections.
◆Adobe Firefly
Adobe Firefly began as an image generation tool, but has since evolved into an all-in-one creative AI studio that supports everything from ideation to production and delivery.
Adobe Firefly will not only release a public beta of Adobe's proprietary AI model, Firefly Image Model 5, but will also make available AI models from partner companies such as Google's Gemini 2.5 Flash Image and Black Forest Labs'
In addition, Adobe Firefly will be adding public beta features such as Generate Soundtrack , an AI function that can generate original soundtracks, Generate Speech , an AI function that can generate narration audio from text, and Firefly video editor, a timeline-based AI video editor .
◆Adobe Firefly Foundry
Adobe Firefly Foundry is a service that helps companies build brand-specific generative AI models. Using intellectual property owned by the company, Adobe works with the company to train generative AI models that meet brand standards and provides them to companies in a commercially available format.
Adobe's expert team works with companies to train and implement the models, ensuring quality, safety, and brand integrity. The AI models created are seamlessly integrated with other Adobe products (GenStudio, Creative Cloud, Firefly, Express), helping companies produce content at high volume, speed, and quality.
This enables corporate design teams to create iterative brand assets (advertising banners, social media videos, 3D product visuals, etc.) faster and at lower cost than ever before.
◆AI Assistant
The AI assistant introduced to Express supports a conversational content creation and editing experience. It allows users to change only specific elements of a layered design, such as fonts, images, and backgrounds, while preserving the rest. This allows for precise editing, such as 'change this part and leave the rest as is.' Users can smoothly switch from conversation mode to manual tools like sliders and color selectors, allowing them to fine-tune their designs based on AI suggestions. Enterprise-level features are also planned, with enhanced support for workflows such as 'self-service content creation according to brand standards' and 'generating and editing large amounts of materials in bulk.'
◆Project Moonlight
Adobe also plans to launch 'Project Moonlight,' a personal orchestration assistant that will work across multiple Adobe apps and beyond. Each Adobe AI assistant specializes in its own area: Photoshop for image editing, Premiere for video editing, and Lightroom for photo editing. Like an orchestra conductor, Project Moonlight will harmonize and unify them all. Simply provide Project Moonlight with the necessary information, and the AI assistant will work together as a single creative team to help you realize your vision.
◆GenStudio
GenStudio is a solution for businesses and marketing teams that uses AI to integrate and streamline the content supply chain (planning, production, management, and distribution).
GenStudio has introduced a new feature called 'Firefly Design Intelligence,' which uses AI to understand and generate design structures (StyleIDs) that reflect brand guidelines, enabling content creation that maintains brand consistency.
'Firefly Creative Production' has also been enhanced, adding features such as a workflow builder that can resize and reconfigure thousands of materials at once, and functions to assist with the import and export of existing assets.
In addition, the public beta version of 'Content Production Agent' has been announced, which provides a mode that reads marketing planning instructions and automatically generates and places advertisements, emails, and creative materials optimized for each channel and purpose.
In addition, integration with ad distribution platforms is expanding, and collaboration with Amazon Ads, LinkedIn, Google Marketing Platform , and TikTok has been strengthened, enabling the creation of a workflow in which the materials created can be used directly for ad distribution.
◆Partnership with YouTube
Adobe has announced a partnership with YouTube to create content for YouTube Shorts. Adobe Premiere Mobile , Adobe's mobile video editing app, will soon add a new feature called 'Create for YouTube Shorts' that will allow users to edit and post videos directly to YouTube Shorts.
This feature integrates Firefly's AI generation capabilities, professional audio and sound effects, multi-track editing, templates, transitions, title presets, and more. Edited videos can also be posted to YouTube Shorts with just one tap. This means creators can now create, distribute, and share videos all from their mobile devices.
According to a survey of 16,000 creative professionals conducted by Adobe , 76% of creatives said that generative creative AI has helped them grow their business and personal brand, and 85% said they would rely on an AI agent to learn their creative style.
Creative Cloud Pro, which allows you to use more than 20 Creative Cloud apps such as Photoshop, Illustrator, Creative Cloud Express, Premiere, and Acrobat Pro, is available for 9,080 yen per month (tax included), and a 12-month plan is available on Amazon.co.jp for 92,664 yen (tax included).
Amazon.co.jp: [Adobe Official] Creative Cloud Pro Premium Video/Photo/Illustration Editing Software (Latest Version) with Firefly AI Generation | 12 Months | Online Code Version Compatible with Windows, Mac, iPad, and Apps | Over 20 Apps, Video AI Generation, Idea Discovery, Graphic Design: PC Software
Related Posts:
