Oct 19, 2025 07:30:00

The first Nauruya agency store, where you can take photos with Nauru-kun panels and stuffed toys, is a lacquerware shop in Tokushima that also handles yusan boxes.

The Osaka-Kansai Expo 2025 concluded on Monday, October 13, 2025, but as if to prove the Expo isn't over yet, there are plans to enjoy the 'after-Expo' with events like Sekai Yokocho 2025 being held on Friday, October 17 and Saturday, October 18. Meanwhile, the Nauruya Kagoyacho Branch, the first agency store for Nauruya, which sells official merchandise from the South Pacific island nation of Nauru, has opened in the Lacquerware Warehouse Ichikawa in Kagoyacho, Tokushima City, within the venue area for Machi★Asobi Vol. 29.

Tokushima Pleasure Box | Ichikawa Lacquerware Warehouse | Japan
https://www.ichikawa-yusanbako.com/

[Opening tomorrow!!]
The first Nauruya agency, 'Nauruya Kagoyacho Branch Office,' will open inside the lacquerware store Ichikawa in Tokushima City!! Not Chiikawa!!

Thank you very much! pic.twitter.com/38QIezTPXl

— Nauru Tourism Board (Official) (@nauru_japan) October 17, 2025

Urushi Kura Ichikawa is located here. Head southeast through Higashi-Shinmachi Arcade, which passes in front of ufotable CINEMA and Animate Tokushima, and you'll find it where the arcade splits into two.


Lacquerware Warehouse Ichikawa describes itself as a 'store that reproduces Yusanbako (outing boxes).' Yusanbako are children's lunch boxes made of stacked lacquered boxes, and as the name suggests, they are meant for 'outing.' A unique part of Tokushima culture, it was once lost around 1975 , but in recent years there has been a movement to revive it.

Outside the store, Machi★Asobi and Halloween decorations were on display.

Among them, we found 'Nauru-kun,' the official mascot of Nauru, which stands out in a different way from Halloween. As the sign 'Nauruya Kagoyamachi Branch Office' suggests, Urushigura Ichikawa is the first agency for 'Nauruya,' an official Nauru goods store.

There was also a panel of Tokushima's local virtual character,

Ao Ao .

There was a photo spot set up inside the store where you could take pictures of the stuffed toys and Nauru-kun with the play box and other items.

The Naurus are multiplying. There is also one Nauru that is smiling.

There was also a Nauru-kun panel where you could take a photo with your stuffed animal sticking its face out of Nauru-kun's body(?).

If you didn't bring a stuffed animal, you can take a commemorative photo with a large Nauru-kun panel, which was provided by volunteers.

Some of the merchandise was sold out.

When we spoke to them, we learned that in the past, whenever Machi★Asobi was held, people would come as far as Corne Fountain Square, where the arcade just before the store splits into two, but few would go any further than that and come to the store, so they had been thinking about what they could do while they were there, which led to this current initiative.

The store is open from 11:00 to 18:00, and Nauru goods will be available for purchase even after the Machi★Asobi period.

Thank you for your question!
Yes, you can still purchase Nauruan merchandise even after Machi Asobi is over. We plan to gradually replenish stock, so we will make an announcement as soon as it arrives. Thank you for your continued support.

— Kagoyamachi Shopping Street (@kagoyamachi) October 18, 2025