Oct 15, 2025 17:00:00

I tried 'Nippon Ale Yamanashi Prefecture Plums,' which has a refreshing taste with a harmonious balance of sweetness and sourness from Yamanashi Prefecture plums.

As part of the '

Nippon Ale Project ' in which JA Zennoh supports agricultural and livestock products across Japan through its products, ' Nippon Ale Yamanashi Prefecture Plum, ' jointly developed by Ito En and JA Zennoh, was released on Monday, October 6, 2025. Using plums grown in Yamanashi Prefecture, it is said to be a refreshing soft drink with a well-balanced sweetness and sourness, so I was curious to try it out.

JA Zennoh and Ito En to Launch 'Nippon Ale Yamanashi Prefecture Plum' on Monday, October 6th | Newsroom | Ito En Corporate Information Site
https://www.itoen.co.jp/news/article/80964/

The package for 'Nippon Ale Yamanashi Prefecture Plum' looks like this.

The illustration features a plum orchard in Yamanashi Prefecture. The juice content is 1%, and the volume is listed as '500g' instead of 'ml.'

The ingredients are high fructose corn syrup, sugar, plum juice, acidulant, flavoring, and antioxidant. The plums are of course produced in Yamanashi Prefecture.

The calories are 199kcal per stick (500g).

Pour the contents into a cup.

The liquid is translucent.

As I brought the cup close to my face, the sweet scent of plums, very similar to peach, wafted out. I tried it straight away and found it to have a fresh and exquisite taste, with the modest sweetness of plums balanced with just the right amount of acidity. It was refreshing and clean, with no lingering sweetness, making it a juice that could be enjoyed in a variety of situations, such as for hydrating at work or when taking a break to relax.

The suggested retail price of 'Nippon Ale Yamanashi Prefecture Plum' is 216 yen including tax, and it will be available for purchase at retail stores and online shopping sites nationwide from Monday, October 6, 2025. At the time of writing, it was also available on Amazon.co.jp, and the price for a set of 24 bottles was 3,400 yen including tax (approximately 142 yen per bottle).

Amazon.co.jp: Itoen Plums from Yamanashi Prefecture, 500g x 24 Bottles, Nippon Ale, PET Bottle: Food, Beverages & Alcohol