The iPhone 17 Pro and iPhone 17 Pro Max have been released, a new high-end model with a new design and a new heat dissipation system

The iPhone 17 Pro and iPhone 17 Pro Max were announced at Apple's new product launch event on September 10, 2025.

iPhone 17 Pro and iPhone 17 Pro Max - Apple (Japan)
https://www.apple.com/jp/iphone-17-pro/

Watch a special Apple Event today at 10 am PT.

— Apple (@Apple) September 5, 2025

Apple Event — September 9 - YouTube


Introducing iPhone 17 Pro | Apple - YouTube


Next, let's look at the Pro model of the iPhone 17 series.

For the Pro models, Apple started the design from a solid block of aluminum to further improve performance, durability, and capabilities.

Using our unique extrusion molding, hot treatment and forging processes, we have repeatedly cut the metal intricately with precision machinery thousands of times.

By covering the surface with a colorful and durable oxide coating, a lightweight, highly thermally efficient, and sturdy housing is created.

Designed for the largest iPhone batteries.

The full-width camera base houses a new camera system.

It also features the most powerful chip ever in an iPhone.

An entirely new heat dissipation system has also been designed.

Featuring Ceramic Shield, Apple's toughest glass-ceramic ever.

Here are the iPhone 17 Pro and iPhone 17 Pro Max.

It's by a wide margin the most powerful iPhone ever.

At the heart of the new thermal management system is a proprietary vapor chamber.

The vapor chamber, which contains deionized water, is laser welded to the aluminum chassis.

This allows for higher sustained performance.

The forged aluminum unibody efficiently dissipates and dissipates heat.

Its thermal conductivity is 20 times that of titanium, which was previously used.

This anodized aluminum is available in three beautiful finishes.

Polished silver

Elegant deep blue

Bold and eye-catching cosmic orange

This allows for more space for internal components and allows for a larger battery.

Equipped with the A19 Pro chip designed to unleash the full potential of your iPhone.

The A19 Pro is equipped with a powerful 6-core CPU and a high-performance 6-core GPU.

Each GPU core has a built-in Neural Accelerator.

It has a larger cache and more memory than the A18 Pro found in the iPhone 16 Pro.

Now you can maintain up to 40% higher performance.

The A19 Pro is also ideal for running local large-scale language models.

The iPhone 17 Pro also offers industry-leading durability.

The aluminum unibody design provides excellent protection for the back glass.

The back uses the same Ceramic Shield as the iPhone Air.

This improves crack resistance by four times.

The vibrant front display is three times more scratch-resistant than the previous generation model.

It also has a seven-layer anti-reflective coating, which reduces reflections without the need for a separate display protector.

The battery life is the longest in iPhone history.

The eSIM-only model utilizes the space no longer needed for a physical SIM, increasing battery capacity. Video playback is up to 39 hours for the iPhone 17 Pro Max and 33 hours for the iPhone 17 Pro.

Pre-orders for the iPhone 17 Pro and iPhone 17 Pro Max will begin on September 12, 2025 at 9:00 PM, with the release date set for September 19. The iPhone 17 Pro 256GB model will retail for ¥179,800 (tax included), the 512GB model for ¥214,800 (tax included), and the 1TB model for ¥249,800 (tax included). The iPhone 17 Pro Max 256GB model will retail for ¥194,800 (tax included), the 512GB model for ¥229,800 (tax included), the 1TB model for ¥264,800 (tax included), and the 2TB model for ¥329,800 (tax included).