Netflix reveals it used generative AI to cut costs on popular original series
It was revealed that generative AI was used to create a scene in the Netflix original drama series '
Netflix admits it used generative AI in a big sci-fi hit to cut costs | The Verge
https://www.theverge.com/news/709863/netflix-generative-ai-the-eternaut
On July 17, 2025 local time, Netflix announced its second quarter 2025 financial results (April to June). According to this, Netflix's total revenue for the second quarter of 2025 increased 16% year-on-year to $11.08 billion (approximately 1.65 trillion yen).
Along with the financial results announcement, Netflix also released viewership data for the first half of 2025 (January to June), which revealed that users watched a total of 95 billion hours of video during that period.
In addition, the top 10 most-viewed works (excluding movies) on Netflix in the first half of 2025 were also revealed. The most-viewed was ' Adolescence ' (145 million views), followed by ' Squid Game 2 ' (117 million views) and 'Squid Game 3' (72 million views). ' Ms. Rachel ', the Netflix version of the popular early childhood learning channel of the same name on YouTube , ranked 7th.
In addition, the top 10 most-viewed movies in the first half of 2025 are as follows: The most popular was '
During the earnings briefing, Netflix CEO Ted Sarandes revealed that Eternauta's 'building collapse scene in Buenos Aires, Argentina' was created using generative AI. Sarandes said, 'That scene was completed 10 times faster than it would have been possible to complete with traditional VFX tools and workflows. The show would have been impossible to produce using conventional methods on that budget. We believe AI offers incredible opportunities for creators to not only make movies and drama series more cheaply, but also to produce them at higher quality.'
Eternauta is a film adaptation of the classic graphic novel ' The Eternaut ' written by Héctor G. Esterueldo and illustrated by Francisco Solano López. You can watch the trailer for the Netflix version below.
'Eternauta' Trailer - Netflix - YouTube
Game creator Hideo Kojima also reportedly watched Eternauta and praised it on X.
Just finished watching season 1 of 'Eternauta.' The drama, acting, direction, art (the depiction of snow, the wall of cars) and VFX are all fantastic. The theme is 'an invisible enemy' and 'a gigantic presence lurking behind.' It's very similar to the 20th century sci-fi masterpieces born out of the anxieties of the Cold War era, like Jack Finney's 'The Stolen City.' I've never read the original, but I was inspired by the comic 'Eternauta'... pic.twitter.com/oNNydrhPEF
— Hideo Kojima (@Kojima_Hideo) May 6, 2025
Netflix has finally begun to use AI in video production, and in May 2025, the company announced a new AI-powered search feature for its mobile app, allowing users to search for shows and movies using conversational phrases such as 'something interesting and fun' or 'a story about dancers.'
Netflix introduces new layout for the first time in 12 years to create a 'new Netflix experience,' with vertical feed and AI search in the app - GIGAZINE
Netflix has also announced that it will use AI to insert ads into shows and movies on the platform.
Netflix plans to display 'generative AI-powered ads' during streaming of its standard ad-supported plan - GIGAZINE
Related Posts:
in Software, Web Service, Video, Movie, Posted by logu_ii