Jul 17, 2025 12:38:00

7,818 games, or 7% of all games, have publicly announced the use of generative AI on Steam, and at least 20% of titles released in 2025 will use generative AI.

With the development of generative AI technology, the use of AI-generated content in games, anime, etc. is on the rise. On the game distribution platform Steam, the number of game titles that announce that they use generative AI is rapidly increasing, and at the time of writing, more than 7,800 titles, or about 7% of the total, have revealed the use of generative AI.

The NEW Surprising Number of Steam Games that Use GenAI — Totally Human Media

https://www.totallyhuman.io/blog/the-surprising-new-number-of-genai-games-on-steam

1 in 5 Steam games released in 2025 use generative AI, up nearly 700% year-on-year — 7,818 titles disclose genAI asset usage, 7% of the entire Steam library | Tom's Hardware
https://www.tomshardware.com/video-games/pc-gaming/1-in-5-steam-games-released-in-2025-use-generative-ai-up-nearly-700-percent-year-on-year-7-818-titles-disclose-genai-asset-usage-7-percent-of-entire-steam-library

According to game developer Ichiro Lam, at the time of writing, 7,818 games, or about 7% of all game titles registered on Steam, have announced the use of generative AI, and about 20% of games to be released in 2025 alone will announce the use of generative AI. However, according to Steam policy, even if a game uses generative AI, there is no obligation to state this on the store page, so Lam said that the number of 7,818 is merely a minimum.

As of 2024, there were about 1,000 titles that had publicly announced the use of generative AI, which means that the number of titles announcing their use of generative AI has increased by nearly 80 times in just one year. Lam commented, 'I was surprised by how many games use generative AI, how large studios are also using it, and how wide the range of use cases for generative AI are.'

Use cases for generative AI can be broadly categorized into five categories: visual asset generation, audio generation, story and text generation, marketing and promotional material generation, and code generation. Of these, visual asset generation, which generates characters, backgrounds, 3D models, textures, etc., accounts for approximately 60% of the total. Lam also reports that there are an increasing number of cases where game programs are coded with generative AI.

Furthermore, it has become easy to incorporate advanced generative AI into games using APIs. The survival crafting game ' Nyric ,' scheduled for release in 2025, and ' Bitmagic ,' a game creator, use a system that automatically generates the in-game world by entering text prompts. ' Never Ending Dungeon ' is a tool that can generate dungeons, monsters, and NPCs using AI, similar to those used in tabletop role-playing games.

In addition, '

AI Roguelite ', which was released in 2023, is a title billed as 'the world's first text-based RPG in which all locations, NPCs, enemies, items, crafting recipes, and game mechanics are 100% determined by AI', and uses Google Gemini to automatically generate almost all in-game content with AI, and at the time of writing, the rating on Steam was 'Very Positive'. These titles use the generation AI itself in the game system.

According to Lam, on the store pages of games that publicize the use of generative AI, they often disclose their usage in accordance with Valve's rules, such as 'While we use AI tools to generate initial ideas and base images, our art team carefully checks, edits, and refines all AI-assisted content to ensure it meets quality standards,' and 'Some of the in-game interface images are created by known image AI. All AI that runs outside the game interface is programmed by the development team.' In many cases, they emphasized that human developers were in control while disclosing their usage in accordance with Valve's rules.

Lam said, 'A significant number of games use generative AI in some way, but what percentage of them disclose it?' 'What information should be disclosed?' 'What uses of generative AI are generally acceptable to developers and gamers?' 'How many games using generative AI will be released on Steam by the end of 2025?' He said he would like to pay attention to these points.