X CEO Linda Yaccarino announces intention to step down


by World Economic Forum

Linda Yaccarino, CEO of X (formerly Twitter), has announced her intention to step down from her position on July 9, 2025.



'After two incredible years, I have decided to step down as CEO of X. When Elon Musk and I first discussed X's vision, I knew it was a fantastic opportunity to execute on the company's extraordinary mission. I am incredibly grateful that he has entrusted me with the responsibility to protect free speech, turn around the company, and transform X into the go-to app for everything,' said Yaccarino.

After leading the advertising business at major media company NBCUniversal for over 10 years, CEO Yaccarino joined Twitter (now X) in 2023 and served as its permanent CEO.

Elon Musk appoints former NBCUniversal CEO Linda Yaccarino as new CEO of Twitter - GIGAZINE



Twitter was later renamed 'X' on July 24, 2023. It was in the midst of a turmoil in which major companies were canceling advertising one after another due to the statements and measures of its owner, Mr. Musk. CEO Yaccarino, a veteran of the advertising industry, launched various measures to restore X's sharply declining advertising revenue.

X (formerly Twitter) CEO Linda Yaccarino is trying to sell X to Hollywood stars and influencers to revive revenue - GIGAZINE



Yaccarino also filed a lawsuit against advertising trade group GARM and its members, alleging that they had 'abused their influence over marketers and advertising agencies to unfairly discriminate against X and cause an advertising boycott.' As a result of this lawsuit, GARM has been forced to disband .

Elon Musk declares 'this is war' on the advertising industry in Twitter's lawsuit against the World Federation of Advertisers - GIGAZINE



However, Musk's verbal gaffes have not stopped, and CEO Yaccarino's initiatives have not been going well. Several advertisers and X employees have pointed out that Musk has undermined CEO Yaccarino's efforts over the past year and that he has shown disrespect for the advertising industry.

X (formerly Twitter) CEO Linda Yaccarino points out that Elon Musk always destroys the sales promoted by her



'X is truly the digital forum for all voices and the most powerful cultural signal in the world. We couldn't have done this without the support of our users, business partners, and the most innovative team in the world. I encourage you to continue to change the world. As always, see you at X,' said CEO Yaccarino. In response to this post, Musk expressed his gratitude, saying, 'Thank you for your contributions.'



At the time of writing, X has not announced a successor to CEO Yaccarino.

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