Jun 12, 2025 20:00:00

Amazon Prime Video advertising doubles since launch

Amazon Prime Video has introduced a system in which ads are played when watching content since January 2024. Amazon initially explained that the length of ads would be two to three and a half minutes per hour, but according to Adweek, which covers advertising news, this has doubled to four to six minutes per hour.

Exclusive: Amazon Doubles Ad Load on Prime Video
https://www.adweek.com/media/amazon-doubles-prime-video-ad-load/

Prime Video reportedly shows almost twice as many ads as it used to
https://www.engadget.com/entertainment/streaming/prime-video-reportedly-shows-almost-twice-as-many-ads-as-it-used-to-210650918.html

In order to increase revenue from its entertainment business, Amazon introduced advertising to Prime Video in January 2024. Initially, the length of advertisements was two to three and a half minutes per hour.

Advertisements start being distributed on Amazon Prime Video, what is the length of the ads and Amazon's revenue prospects? - GIGAZINE

However, Adweek confirmed that Amazon had sent emails to six advertisers saying that 'Prime Video ads are increasing to four to six minutes per hour.' Amazon has previously made clear its intention to increase advertising on Prime Video.

Amazon Prime Video advertising to increase further from 2025 - GIGAZINE

The email was sent in June 2025 and notified investors about the increased advertising, but not users.

Ad-supported plans for streaming services are becoming quite common, with a January 2025 survey reporting that advertising was included in 2.6% of Netflix's viewing time.

What is the result of comparing the amount of ads displayed on the ad-supported plans offered by Netflix, Peacock, Disney+, Max, Paramount+, and Hulu? - GIGAZINE

When contacted, an Amazon advertising representative did not directly comment on the increase in the number of ads, but said, 'Our mission is not to simply increase the number of ads you see, but to improve the ad experience.'