Jun 12, 2025 19:00:00

Amazon launches AI-powered ad video generator, a free AI tool that shows how products would be used in the real world

The video generation tool ' Video Generator ' implemented in Amazon's ad management tool '

Amazon Ads ' has been enhanced and is now officially available. Advertisers can generate various AI videos from a single product image.

Create high-quality AI-generated videos in minutes | Amazon Ads
https://advertising.amazon.com/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes

Amazon Ads launches enhanced AI-powered Video Generator | Amazon Ads
https://advertising.amazon.com/library/news/video-generator



◆ Enhanced motion and realism
Video Generator can now generate realistic videos of your products. It can not only show the product, but also show the product in action or in use. For example, you can show a watch being worn on your wrist to check the time, or a toy in motion.

◆Multi-scene
You can generate videos with multiple scenes that combine text animation and background music. Frame transitions are now smoother, and pets and humans can now appear.

◆Increased variation
Advertisers can now choose from six different types of videos to generate.

◆Video summary
Advertisers can upload existing videos, such as social media posts or demo videos, and Video Generator will analyze and summarize the videos to generate new videos in the right format and length for use in their ad campaigns.

◆Reproduction of the brand logo
Brands can now upload their logos to incorporate into their videos, and editing tools can be used to modify headlines and adjust logo placement. Coming soon will be a feature that allows advertisers to further customize content by adding guidelines and selling points.

◆One-click conversion
With one click, advertisers can turn their images into short, 'GIF-style' videos. 'Video ads show your product in action, helping shoppers understand the product's benefits and educate them,' Amazon says.

These features will be rolled out to all US advertisers starting June 10, 2025.

'Generative AI for advertising started with Image Generator, which created still images, and evolved into Video Generator, which changed the way advertisers create video content,' said Jay Richman, vice president of product and technology at Amazon. 'And now, we're taking another leap in creative capabilities with an enhanced version of Video Generator, available to all Amazon Ads customers in the U.S.'