I tried the 2025 version of the white peach-flavored white energy drink 'Red Bull Energy Drink Summer Edition'

The 2025 version of the annual summer limited energy drink ' Red Bull Energy Drink Summer Edition ' will go on sale on Tuesday, May 27, 2025. The 2025 Summer Edition is finished in a 'white peach' flavor, and you can enjoy a refreshing aroma and a slight sweetness. The 'Red Bull Energy Drink Summer Edition' arrived at the GIGAZINE editorial department, so I tried drinking it to see what it tasted like.
Red Bull Summer Edition | White Peach | Energy Drink
Here's what the 2025 Red Bull Energy Drink Summer Edition will look like. The pink exterior is the highlight.

The flavor is white peach flavor. It does not contain any fruit juice, so it does not seem to contain any white peach juice.

Ingredients include sugar, acidulant, flavoring, L-arginine, caffeine, niacin, etc.

Calories are 45kcal per 100ml. The content is 250ml, so the calories per bottle are 112.5kcal. Caffeine is 32mg per 100ml (80mg per bottle).

By the way, the caffeine content of a regular 250ml can of Red Bull Energy Drink is also 32mg per 100ml (80mg per can).

When poured into a clear cup it looks like this.

I placed a black piece of paper in the background so that the color would be easier to see. It is a milky white color that is almost transparent, like a sports drink.

When you drink it, the taste is weak, like an energy drink-like chemical, and it tastes like a 'white peach-flavored carbonated juice.' The aftertaste is a little bit like an energy drink. The sweetness is modest among energy drinks, and the carbonation is strong, so the aftertaste is refreshing.

The suggested retail price of 'Red Bull Energy Drink Summer Edition' is 198 yen (excluding tax) and will be available at convenience stores and supermarkets nationwide from Tuesday, May 27, 2025. It is said to be limited in quantity, so please get it early and drink it.
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