Nike resumes direct sales on Amazon for the first time in six years, and raises prices at the same time, but Air Force 1 is excluded
It has been revealed that Nike, the world's largest sports equipment manufacturer, will resume direct sales of its products on Amazon for the first time since 2019. Nike will also increase the prices of its products.
Nike set to raise prices next week, plans to sell on Amazon again | Reuters
Nike to Sell on Amazon for First Time Since 2019 — The Information
https://www.theinformation.com/articles/nike-sell-amazon-first-time-since-2019
Nike (NKE) Returns to Amazon's (AMZN) Online Store as Direct Vendor - Bloomberg
https://www.bloomberg.com/news/articles/2025-05-21/nike-returns-to-amazon-s-online-store-as-direct-vendor
Nike to increase prices on footwear, apparel amid tariffs
https://www.cnbc.com/2025/05/21/nike-price-increases-tariffs.html
Nike has announced that it will raise the prices of some of its products and sell them directly on Amazon starting the fifth week of May 2025. This will be the first time in six years that Nike will sell its products directly on Amazon. Nike plans to raise the prices of its adult clothing and equipment by $2 to $10 (approximately 290 to 1,400 yen), but will not raise the prices of its children's products.
Nike explained the reason for the price increase, saying, 'We regularly evaluate our business and make price adjustments as part of our seasonal planning.' Products priced between $100 and $150 will be increased by $5, while products priced over $150 will be increased by up to $10. However, shoes priced under $100 will not be increased. Nike's popular shoe, the Air Force 1 (selling for $155, or about 22,200 yen in Japanese yen), will not be subject to the price increase.
It has been pointed out that the reciprocal tariffs are one of the reasons for the price increase, as Nike sources most of its shoes from China and Vietnam. In fact, the footwear industry has been hit particularly hard by the reciprocal tariffs introduced by President Trump.
How much will tariffs force Americans to pay for Nike sneakers? - GIGAZINE
Nike's rival, Puma, is reportedly reducing shipments of products from China to the US from early May 2025. Puma has also announced that it may raise prices of its products in the US due to the impact of the reciprocal tariffs.
Nike also announced that it would re-enter Amazon in an effort to take market share from competitors. At the time of writing, Nike products sold on Amazon were sold by independent sellers, not directly by Nike.
Nike ended direct sales on Amazon in 2019 in order to shift its focus to sales on its own web store. It was pointed out that one of the reasons for Nike's decision to end direct sales on Amazon was that Amazon was unable to eliminate the sale of counterfeit branded products by third parties .
Nike announces it will stop supplying products to Amazon - GIGAZINE
by tookapic
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