Meta begins testing video ads on Threads and trending reels ads on Instagram
Meta participated in the digital advertising event 'IAB NewFronts 2025' and revealed during a presentation that it has begun testing video ads on the short message posting social networking site 'Threads.'
IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands | Meta for Business
Instagram Threads is getting video ads | TechCrunch
According to Meta, the video ad test on Threads will feature 1:1 or 19:9 aspect ratio videos between posts in the feed, with a small number of advertisers participating, but no information was released about the price or frequency of the ads.
Apart from this video ad initiative, Instagram is also testing a new short video solution called 'Reels trending ads,' which will appear next to Instagram Reels.
Playing reel.
When the video ends, the next video appears smoothly below.
This is a Reel Trending Ad.
In addition, TikTok, one of its rivals, has also announced the launch of its 'TikTok Pulse Suite,' which places ads immediately after content. Advertisers using the TikTok Pulse Suite will also be able to display ads next to trending content.
About TikTok Pulse Suite
https://ads.tiktok.com/help/article/tiktok-pulse?lang=en
The advertising market for short videos is also likely to become more intense.
By the way, CEO Mark Zuckerberg said at the earnings announcement, 'We don't expect Threads ads to drive meaningful revenue growth in 2025,' suggesting that he is taking a long-term view of Threads ads.
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in Web Service, Posted by logc_nt