May 07, 2025 12:19:00

Google announces AI-based advertising system 'AI Max for Search campaigns', increasing conversions by an average of 14% without increasing customer acquisition costs

Google has announced ' AI Max for Search campaigns, ' a system that uses AI to maximize the performance of search ads. By using 'AI Max for Search campaigns,' it is possible to display highly relevant ads by reading not only simple 'matches with search queries' but also the 'context of the search query.'

Introducing AI Max for Search campaigns

https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/#introduction

If you set the keyword 'red midi dress' using exact match or phrase match in traditional search ads, your ad will not be displayed to users who search for the phrase 'colorful midi dresses for spring and summer.' With 'AI Max for Search campaigns,' you can read the context of the search term and respond to search terms that cannot be covered by exact match or phrase match.

Like traditional advertising systems, localized advertising campaigns are also possible.

To use 'AI Max for Search campaigns', simply enable 'Optimize your search campaign with AI Max' in the Google Ads management screen. Google's research has shown that activating 'AI Max for Search campaigns' can increase

conversions by an average of 14% without increasing the cost per acquisition (CPA/ROAS). In addition, advertising campaigns that mainly use exact match and phrase match can increase conversions by 27%. Beauty company L'Oreal has used 'AI Max for Search campaigns' to reduce customer acquisition costs by 31% while doubling conversion rates.

The beta version of 'AI Max for Search campaigns' is scheduled to be released in late May 2025. In addition, a live broadcast explaining detailed information will be held at 2:00 on May 22, 2025, Japan time.