iPhone release strategy to change from 'every fall' to 'every fall/spring', iPhone 18 Pro and foldable iPhone to be released in fall 2026, iPhone 18 to be released in spring 2027
It is rumored that Apple will change the iPhone sales cycle in order to revitalize the stagnant iPhone and increase sales. Based on this information, the iPhone 18 series, including the Pro, will be released as scheduled in September 2026, but the low-end normal iPhone 18 will be released in the spring of 2027.
Apple Plans iPhone Release Schedule Shakeup, New Styles — The Information
Apple may transition to a staggered schedule release with iPhone 18 lineup: report - 9to5Mac
https://9to5mac.com/2025/05/03/apple-iphone-18-lineup-staggered-release-report/
20th-Anniversary iPhone Will Reportedly Feature an All-Screen Design - MacRumors
https://www.macrumors.com/2025/05/03/20th-anniversary-iphone-all-screen-report/
Apple reportedly wants to split up the iPhone's release schedule
https://www.engadget.com/mobile/smartphones/apple-reportedly-wants-to-split-up-the-iphones-release-schedule-164737099.html
Apple usually releases new iPhones in the fall (September to October). The iPhone 14 and iPhone 15 have four models: 'No Brand', 'Plus', 'Pro', and 'Pro Max', the iPhone 16 will have the 'iPhone 16e' released in February of the following year, and the iPhone 17 series is expected to be released in September 2025.
According to the news site The Information, this schedule is expected to change to a twice-yearly cycle with 'premium models released in the fall and low-end models released the following spring' from the iPhone 18. Specifically, the iPhone 18 Air, iPhone 18 Pro, and iPhone 18 Pro Max will be released in September 2026, and the iPhone 18 and iPhone 18e will be released around May 2027.
In addition, a 'foldable iPhone,' which is expected to be released separately from the series, will also be released as a premium model in the fall of 2026.
The reason for the schedule change is said to be an attempt to revitalize iPhone sales, as sales growth has been stagnating.
The iPhone 18, which is set to be released in spring 2027, and the iPhone 18e, the successor to the iPhone 16e, have less complex designs than their premium models, so they are expected to undergo manufacturing tests in India as part of an effort to shift production from China to India.
Project Elephant, a 350 billion yen factory that will produce iPhones in India, will spark a real estate boom - GIGAZINE
In addition, with the information that 'iPhone 18e will be produced in India as a successor to the iPhone 16e,' it seems unlikely that 'iPhone 17e' will be released as part of the iPhone 17 series.
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