Chinese company Anker has raised the prices of its products on Amazon by an average of 18% as a result of the Trump administration's high tariffs on China.

Anker , based in China, sells peripherals such as portable batteries , chargers , and USB Type-C cables at reasonable prices and has become a major supplier on Amazon. However, following President Donald Trump's imposition of a total of 145% tariffs on Chinese imports, Anker is raising the prices of its products sold on Amazon in the US by an average of 18%.

Chinese electronics company Anker starts raising prices on Amazon | Reuters
https://www.reuters.com/technology/chinese-electronics-company-anker-starts-raising-prices-amazon-2025-04-11/

Anker Raises Prices on Amazon Due to Tariffs - MacRumors
https://www.macrumors.com/2025/04/11/anker-amazon-tariff-price-increase/

Anker raises Amazon prices amid US tariffs | Mashable
https://mashable.com/article/anker-raising-prices-amazon-tariffs

On April 2, 2025, the Trump administration announced that it would introduce ' reciprocal tariffs ' to raise domestic tariffs based on the tariffs and non-tariff barriers of other countries. In response, stock prices in the high-tech industry , which imports parts from China and other countries, plummeted, and there were concerns that food costs for Americans would rise .

However, on April 9, the Trump administration announced that it would suspend additional tariffs for 90 days for over 75 countries that had not taken retaliatory measures against the reciprocal tariffs, and would immediately reduce the reciprocal tariffs to 10% during the suspension period. Countries such as Japan, which had begun negotiations with the United States in response to the announcement of the reciprocal tariffs, are now subject to the suspension of additional tariffs.

President Trump suspends reciprocal tariffs with more than 75 countries excluding China, NVIDIA shares rise 19% and IT industry stock prices rise across the board - GIGAZINE

However, China, which strongly opposed the reciprocal tariffs imposed by the United States, has taken retaliatory measures to significantly raise tariffs on imports from the United States. As a result, the dispute between the United States and China has heated up, and the tariffs imposed by the United States on imports from China have reached 145%, and the tariffs imposed by China on imports from the United States have reached 125%.

At the time of writing, the Chinese government has indicated that it will not engage with any further US tariff increases. A spokesperson for the Chinese Ministry of Commerce said, 'The US's tactics of fiddling with numbers are no longer economically meaningful, and China will no longer engage in such number-playing .'

In response to the increase in additional tariffs on China, Anker, a Chinese peripheral manufacturer founded by former Google engineers, has reportedly raised the prices of its products sold on Amazon in the US by an average of 18% since April 7. For example, a mobile battery, which was $88 (about 12,600 yen) before the tariff announcement, has increased to $110 (about 15,700 yen) at the time of writing, and a charging station, which was $250 (about 35,800 yen), has increased to $270 (about 38,700 yen).

Foreign media outlet Reuters points out that this move comes in response to a warning from China's Shenzhen Cross-Border E-Commerce Association that 'many Chinese companies selling products on Amazon are preparing to raise prices or withdraw their products.'

'This is the most concerted effort to raise prices among all the brands that I've seen,' said Scott Needham, founder of e-commerce service provider SmartScout . Anker explained in a meeting with investors on April 7 that it was able to raise prices because many of its rivals are Chinese companies and face similar tariff pressures.

On the evening of April 11, the Trump administration announced a list of products to be excluded from the reciprocal tariffs, including electronic devices such as smartphones, laptops, hard disks, and semiconductors. However, Commerce Secretary Howard Lutnick later said that tariffs on electronic devices would be 'reinstated within one to two months,' indicating that while the reciprocal tariffs would indeed be excluded, other tariffs would be imposed.

Trump administration says tariffs on smartphones, semiconductors and other electronic devices will be reinstated in 1-2 months, targeting semiconductor tariffs separate from reciprocal tariffs - GIGAZINE