There have been cases where movie companies have been voluntarily releasing fake AI-made trailers without deleting them due to copyright infringement, and are instead reaping advertising revenue.
YouTube has many movie trailers and teasers, but not all of them are official; some are pirated, and in recent years, even fake trailers that look like the real thing, generated by AI, have appeared. It has been reported that some movie studios have filed copyright claims against these fake trailers, instead of receiving advertising revenue from the videos.
Inside YouTube's Weird World Of Fake AI-Fueled Movie Trailers
Studios Are Secretly Making Money From Those Fake Movie Trailers All Over YouTube
https://screenrant.com/fake-movie-trailers-youtube-studios-money-monetization-explained/
For example, the real trailer for the movie 'Superman,' which is scheduled to be released simultaneously in Japan and the United States on Friday, July 11, 2025, is as follows. In addition to the one released on the official Warner Bros. channel, it is also released on the official DC channel and movie information site channels, so you can find multiple videos with the same content.
Movie 'Superman' Super [Super] Special Report | Released simultaneously in Japan and the US on Friday, July 11, 2025 - YouTube
On the other hand, the following is a fake trailer made by a fan, in which Will Smith plays Superman. Since the cast is different, it is obvious at a glance that it is a joke video.
Superman (2025) - First Trailer | Will Smith - YouTube
However, if this was footage of David Corenswet, who plays Superman (Clark Kent) in the movie Superman, it would be very hard to tell that it was fake. In fact, a French TV station mistook a fake trailer for the real thing and used it in their program.
Superman de montrer des images du prochain James Gunn...
— Xidius (@foxhouet) October 19, 2024
Pardon, d'un trailer fanmade blindé d'IA trouvé sur YouTube.
(à 33m09 dans le replay : https://t.co/j9ZEtVES2t ) pic.twitter.com/BaRXGNINCC
After seeing the footage, Superman director James Gunn posted a vomiting emoticon.
— James Gunn (@JamesGunn) October 20, 2024
The program has apologized for using the wrong footage.
🔴 Ce week-end dans le #20h , nous avons malencontreusement diffusé de faux extraits de bande-annonce en souhaitant illustrer le prochain #Superman .
— Le20h-France Télévisions (@le20hfrancetele) October 21, 2024
Nous nous en excusons auprès de nos téléspectateurs et de l'équipe du film.
In the case of Superman, the fake trailer was released months before the real one was released, and there are also reports of fake trailers surfacing online for Christopher Nolan's next film, The Odyssey, and Inside Out 3, the second of which was just released in 2024.
As mentioned above, some fan movies are made with the hope of 'I want to see something like this,' but some are made to be mistaken for the real thing and are played. Movie news site Deadline contacted several companies about cases where they chose to receive advertising revenue without filing a takedown request, but did not receive a comment.
Continued
YouTube channel with 1.4 million subscribers that posts 'fake trailers' using AI will be monetized - GIGAZINE
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