Mar 12, 2025 11:53:00

Google's acquisition of eye-tracking startup AdHawk Microsystems is in the final stages

On March 11, 2025, it was reported that Google was in the final stages of negotiations to acquire

AdHawk Microsystems , a Canadian startup specializing in eye tracking technology. The acquisition price is said to be $115 million (approximately 17 billion yen).

Google (GOOGL) Is Poised to Acquire Eye-Tracking Startup AdHawk for Glasses - Bloomberg
https://www.bloomberg.com/news/articles/2025-03-11/google-googl-is-poised-to-acquire-eye-tracking-startup-adhawk-for-glasses

Google is nearing the completion of a deal to Acquire Canada's AdHawk Microsystems Specializing in Eye-Tracking technology - Patently Apple

https://www.patentlyapple.com/2025/03/google-is-nearing-the-completion-of-a-deal-to-acquire-canadas-adhawk-microsystems-specializing-in-eye-tracking-technology.html

Google reportedly negotiating $115M deal for eye-tracking startup AdHawk Microsystems - SiliconANGLE
https://siliconangle.com/2025/03/11/google-reportedly-negotiating-115m-deal-eye-tracking-startup-adhawk-microsystems/

Founded in 2017, AdHawk Microsystems specializes in developing advanced gaze tracking technology that bridges the connection between the eyes and the brain. Its proprietary Micro-Electro-Mechanical (MEMS) eye trackers enable efficient gaze tracking at high sampling rates without the need for cameras.

AdHawk Microsystems has previously released the MindLink eye tracker for researchers and clinicians, the MindLink Air fitness tracker that uses eye tracking technology, and a scanner module for eye tracking, and has previously raised $22.3 million (approximately 3.3 billion yen) from companies such as Intel, Samsung, and Sony.

Meanwhile, Google announced Android XR , an OS for XR (cross reality), in December 2024, demonstrating strong interest in the AR/VR headset field. In addition, in January 2025, to strengthen Android XR, the company hired members of the engineering team that worked on the VR device 'VIVE' at HTC for $250 million (approximately 38.8 billion yen).

Google hires VR-proven HTC VIVE engineering team for 38.8 billion yen to strengthen 'Android XR' - GIGAZINE

Now, Google is reportedly acquiring AdHawk Microsystems as part of its new focus on AR/VR headsets and smart glasses. The deal is expected to close by March 16, 2025, according to anonymous sources.

Neither Google nor AdHawk Microsystems spokespeople have commented on the report.