Twitter requires a monthly fee of 130,000 yen for organization users to acquire a certified badge, but the top 500 advertisers and the top 10,000 followers of the ``traditional certified badged organization'' are exempt from payment



After Elon Musk became CEO, Twitter paid for the blue 'verified badge' displayed next to the account name. And in March 2023, a notice was announced that `` authenticated badges before charging will be deleted on April 1, 2023 ''. Meanwhile, it became clear that Twitter is considering a measure to `` exempt the top 500 advertisers and the top 10,000 followers from the monthly fee for authenticated badges ''. Added at 13:17 on March 31, 2023: Added at the end of ' Verified Organizations ' announced by Twitter

Elon Musk Tried to Meet With FTC Chair About Twitter but Was Rebuffed - The New York Times
https://www.nytimes.com/2023/03/30/technology/elon-musk-ftc-chair.html

Twitter's verified badge was initially given only to a limited number of users selected by Twitter, but in 2016 a request system appeared that allows each user to apply for a verified badge, and many users can now get the Verified badge.

A request system for 'authenticated badge' that indicates that the Twitter account is genuine has appeared, application method summary - GIGAZINE



Since identity verification was required when requesting an authenticated badge, the authenticated badge had the effect of ``preventing spoofing'' and ``improving account reliability.'' However, after the acquisition of Twitter, Mr. Mask said, ' Authenticated badges are bullshit, ' and decided to charge. And in November 2022 , we added `` Granting an authenticated badge '' to the benefits of the paid service `` Twitter Blue '' , so that anyone can obtain an authenticated badge by paying a monthly fee.

However, immediately after the payment of the authenticated badge, ` `another account impersonating the official account obtained the authenticated badge' ' occurred one after another. In response to this problem, Twitter temporarily suspended sales of 'Twitter Blue' and strengthened countermeasures against impersonation accounts. In December 2022, we resumed providing “Twitter Blue”, which includes the granting of authenticated badges.

Twitter announces that it will resume ``Twitter Blue'' where you can buy authenticated badges on December 12, subscriptions from iOS apps will rise - GIGAZINE



Furthermore, in December 2022, Twitter will launch “Blue for Business,” a corporate version of “Twitter Blue.” Along with this, company-managed accounts can now get a “golden checkmark”.

Corporate version ``Blue for Business'' of ``Twitter Blue'' that allows you to buy authenticated badges on Twitter starts, the check mark is gold-GIGAZINE



Due to the above circumstances, it became possible to obtain an authenticated badge on Twitter for a fee, but at the time of writing the article, users who had acquired an authenticated badge before paying were also marked with a blue check mark. However, in December 2022, Mr. Mask said , ``We will remove the old authenticated badge within a few months.'' Then, in March 2023, it was officially announced that ``the old authenticated badge will be deleted on April 1, 2023.''

Twitter Blue will be available worldwide and from April 1, the blue check mark will be removed from authenticated accounts that have not joined Twitter Blue - GIGAZINE



According to a Twitter internal document obtained by The New York Times, Twitter plans to request $ 1,000 per month (about 130,000 yen) for 'organizational users' who apply for an authenticated badge. In addition, it is also clear that payment will be exempted for the top 500 advertisers and the top 10,000 followers of ``organizational users who had acquired the traditional authenticated badge''.

On the other hand, it was also reported that the New York Times said, ``I'm not going to pay a monthly fee to get a verified badge,'' and the number of users who are no longer attracted to Twitter's verified badge is increasing. It is also possible that




As mentioned above, Twitter has begun to focus on efforts to give preferential treatment to advertisers, but since Mr. Mask took office as CEO of Twitter, many advertisers have said that they cannot trust Twitter led by Mr. Mask. has stopped publishing . In addition, when the spoofing incident occurred frequently in November 2022, the movement of advertisers to leave Twitter accelerated. In November 2022, Musk also acknowledged that advertisers were declining, saying , ``Twitter's revenue has dropped significantly as activist groups put pressure on advertisers.It's really messed up!'' increase.




According to Bloomberg reports, advertisers spent $ 71 million (about 950 million yen) on Twitter from September 2022 to October 2022, but from February 2023 to March 2023 It is said that it decreased to 7.6 million dollars (110 million yen). Twitter hasrecorded sales of about 1.4 billion yen in three months since the resumption of `` Twitter Blue '' in December 2022, but whether Twitter can build a profit system that does not depend on advertising revenue, attention will be paid to future trends. are gathering.

·postscript
The Twitter Verified Badge System official account tweeted a statement on Verified Badges for organizational users at 9:22 on March 31, 2023. According to the tweet, organization users will be provided with a new verification system 'Verified Organizations'. Organization users using Verified Organizations can give related organizations 'organization-only logo badges'. Organizations covered by Verified Organizations include sports teams, news organizations, financial institutions, Fortune 500 companies, and non-profit organizations.




You can apply to join Verified Organizations at the link below.

Apply for Verified Organizations
https://twitter.com/i/en/verifiedorganizations/apply



In addition, when announcing Verified Organizations, Mr. Mask said, ``In order to avoid spoofing, it is important to confirm whether you actually belong to the organization,'' and giving organization users a logo badge helps prevent spoofing. I am appealing that.




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