Netflix announces new feature 'profile migration', is it aimed at cracking down on password sharing?
On October 18, 2022, Netflix announced `` profile migration '' that allows users such as family members who have shared accounts to create new accounts to take over the settings of previously shared accounts. It is reported that this is aimed at smoothing the introduction of an 'additional member' system that sets an additional fee for sharing passwords against unauthorized sharing of passwords.
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Netflix's 'Profile Migration' allows users who have shared accounts with family members or cohabitants to receive personalized recommendations, viewing history, My List, game play history, and more when opening their own account. This is a new function that allows you to continue to use the settings of
The 'Migrating Profiles' feature has been available worldwide since October 18, and eligible users will be notified by email as soon as the feature is available. This will allow you to transfer your viewing history and settings to the newly created account by selecting 'Migrating Profile' from the profile icon dropdown menu on the home page. You can also turn off 'Profile Migration' at any time in your account settings.
In April 2022, Netflix was forced to struggle due to the rise of competing services, such as the number of members decreasing for the first time in the past 10 years and the stock price crashing by 35% in one day. We are launching 'Basic with ads' at a lower price.
Netflix's new plan `` Basic with Ads '' will start in November 2022 with a monthly charge of 790 yen and a resolution of 720p (HD) - GIGAZINE
Netflix is particularly troubled by account sharing users, which are said to number more than 100 million . To monetize shared accounts that use Netflix but don't pay for it, starting in 2023, Netflix will begin to use the terms 'additional users' or 'subaccounts' when sharing a Netflix account with family or friends who do not live with them. It is said that we are proceeding with the construction of a mechanism to set the called user and take an additional fee. This additional charge is about 1/4 of the standard plan.
Netflix said in its third quarter 2022 financial results (PDF file) investor materials released on October 18, ``We are taking a thoughtful approach to monetizing account sharing, and will be expanding broadly from early 2023. After listening to consumer feedback, we're making it easier for borrowers to transfer their Netflix profiles to their own accounts, allowing sharers to more easily manage their devices, and share with family and friends. We plan to provide the ability to create sub-accounts (additional members) to pay for.'
In the financial results for the third quarter of 2022, we also found that the distribution of popular content was successful and earnings were improving. According to the announcement, revenue for this term was 7.93 billion dollars (about 1.1829 trillion yen), an increase of 5.9% from the previous year. Net income was $ 1.4 billion (about 208.9 billion yen), slightly down from $ 1.45 billion (about 216.3 billion yen) in the same period last year, but the number of subscribers increased by 2.4 million. The company's stock jumped 10% on the rebound in earnings.
The company also plans to open a new game studio in Southern California to push the cloud gaming market further.
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