Survey results that consumers who spend more than 100,000 yen on smartphones have fallen to less than 10%
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Apple's latest model, the iPhone 11 Pro, is very expensive, with a tax of 106,800 yen and Samsung Foldable Galaxy Fold with a tax of 245,520 yen. High-end model smartphones are very expensive at over 100,000 yen, but because they are featured in the media, they feel as if there is a great demand. However, in fact, there are published survey results that clearly show that ordinary consumers do not seek expensive terminals.
Consumers in the Top 10 DMAs Account for More Than One-third of $ 1,000 + Active Smartphones
https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/less-than-10-of-us-consumers-spend-over-1000-on-their-smartphones- -according-to-npds-new-mobile-phone-tracking-service /
Fewer than 10% of Americans are buying $ 1,000 smartphones, report says | Ars Technica
https://arstechnica.com/gadgets/2019/12/fewer-than-10-of-americans-are-buying-1000-smartphones-report-says/
According to the market research firm NPD , in the United States, the 'period of using one smartphone' for general consumers is increasing year by year. Since the period until the so-called model change is getting slower year by year, the terminals of smartphone makers such as Apple and Samsung have become unsold every year, which is a major issue for manufacturers.
According to the latest consumer awareness survey by NPD, more and more smartphone users are responding `` I do not want to spend more than $ 1000 (about 110,000 yen) on smartphone model price '', and smartphone model price Only less than 10% of respondents said they could pay $ 1000 or more. This means that devices such as the iPhone 11 Pro and Galaxy S10, which are gaining media attention as smartphone manufacturer's flagship models, are being excluded from consumer options.
Most consumers avoid high-end smartphones over $ 1,000, but 39% of the top 10 smartphones used by survey participants are high-end smartphones over $ 1,000 Yes. In addition, it is said that 29% of the US population actually uses the top 10 smartphones, so you can see that there are still many high-end smartphone users.
In addition, consumers seem to have high motivation to purchase 5G compatible smartphones, and even if consumers are selling at a terminal price of `` more than 1000 dollars '' that consumers do not want, consumers can say `` how to There is no. ' In addition, some users who said they are preparing to upgrade to expensive smartphones of $ 1000 or more say that they are avoiding upgrading to expensive smartphones `` in preparation for switching to 5G compatible smartphones '' There were also answers.
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According to NPD, there are variations in the maximum amount that can be paid for smartphone models depending on the region, and urban consumers such as New York and Los Angeles seek higher-end smartphones over $ 1000 more than users in other regions Has been found to be 25% higher. It is unclear whether this trend is due to higher average incomes in urban consumers or other factors.
Ars Technica, a foreign technology media company, said that consumers in urban areas such as New York and Los Angeles said they could spend more on smartphone models, saying, `` Media officials and experts reporting on expensive flagship terminals It may be because many of the houses live in urban areas. '
He explained that smartphones other than the flagship model are reported less frequently. 'For news organizations and influencers, devices developed using technology from two or three years ago are simply not interesting.'
Because the smartphone market in developed countries is saturating, the growth market for smartphones will be developing countries, but it is clear that developing country consumers are even less likely to spend more than $ 1000 on smartphones .
From this information, Ars Technica stated that `` Apple offers the iPhone 8 for about $ 500 (about 55,000 yen), but in order to respond to markets other than rich major cities (than flagship models). ) There is likely to be room for lower priced devices. '
In addition, data on smartphone sales share in the third quarter of 2019 (October to December) published by market research company Counterpoint Research also shows that the sales of expensive high-end models have fallen and the breakthrough of affordable middle-range models is clear Has become.
The best-selling smartphone in 2019 is `` iPhone XR ''-gigazine
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