Apple announced the highest quarterly financial results ever, despite the drop in unit sales iPhone X high pricing contributed to sales

Apple announced its first-quarter results for the first quarter of 2018 at the end of February 1, 2018, December 30, 2017 in the US time, and sales and EPS (net income per share) recorded the highest ever It was made clear. On the other hand, since it is announced that the sales volume of iPhone has decreased, it is highlighting that the unit price per iPhone is increasing in the current quarter.

Apple Reports First Quarter Results - Apple
https://www.apple.com/newsroom/2018/02/apple-reports-first-quarter-results/

Apple's 2018 Q1 sales (October to December 2017) were up 13 percent to $ 88.293 billion, or 9.6 trillion yen, which is the highest record ever. The profit before tax is 27.03 billion dollars (about 2.6 trillion yen), and the net income is 20 billion 65 million dollars (about 2,200 billion yen), which also updated the past record. In addition, the diluted earnings per share is $ 3.89.


Breakdown of sales is as follows. According to the sales performance of the terminal shown in the lower half, the iPhone sales volume is 77,361,600 units from 78.29 million units in the same period of the previous year1% decreaseHowever, on the contrary, sales from 54.378 billion dollars (about 6.2 trillion yen) to 61,576 million dollars (about 6 trillion and 750 billion yen)Up 13%. The simple calculation shows that "unit price per iPhone" has increased from about 79,500 yen to about 87,300 yen. In addition, it is interesting that only Japan shows a large increase of 26% in sales by region. (However, the price itself is the fourth after America, Europe and China)


Despite the phenomenon of iPhone's unit sales, sales increased, which is the reason for the increase in unit price, the iPhone X exceeding the 1,000 dollar (about 110,000 yen) mark for the first time in the series is greatly involved It seems to be there.

Apple announces unprecedented quarterly sales or the high price of iPhone X contributed | Forbes JAPAN (Forbes Japan)
https://forbesjapan.com/articles/detail/19558

About the results of this term Tim Cook was released in the release "It was the biggest sales quarter of Apple's history, iPPone X exceeded our forecast, since shipping began in November 2017 It became the best-selling terminal every week, "he said of his solid performance. In addition, it reveals that the number of "installation base" terminals showing the number actually used reaches 1.3 billion units in January 2018. This is a 30% growth compared to two years ago, he says, "It is an indication of user loyalty and satisfaction from Apple products", Mr. Cook says.