Yoshinoya will raise the price up to 120 yen from 15 o'clock today, president Yoshinoya will tell the reason


After consumption tax increase tax,YoshinoyaRaised the quality as well as raise the price of beef bowl to 300 yen from 280 yen, but further price revisions of beef related products were done, and beef bowl syrade from 15 o'clock on Wednesday 17th December Price increases will be made, such as 300 yen will be changed to 380 yen.

Price revision of beef related products - Wednesday, December 17th Wednesday -
(PDF file)http://v4.eir-parts.net/v4Contents/View.aspx?cat=tdnet&sid=1200758

The list of items subject to price change (a partial excerpt) is as follows. Beef bowl and bamboo sushi from 300 yen to 380 yen, Okamori of the Atma from 390 yen to 480 yen, Omori from 460 yen to 550 yen, special pricing raising price from 560 yen to 680 yen, boiling Calvill bowls are small syrup 390 The price will be raised from 490 yen, 490 yen to 590 yen from the yen, 590 yen to 690 yen from the high grade. The price difference is 120 yen at maximum.


For "Beef Suki-za" we remain at 630 yen.

I tried to eat Yoshinoya's "Beef Sukkibo Zen" and "Beef Tige Nabe-Zen" which used ripened meat with a good flavor - GIGAZINE



The price rise was due to the price increase of beef (short plate). Due to the impact of the drought in the major importing country, the US drought, shipments have decreased, while demand in the Asian market is expanding, so the purchase price of American beef doubles as compared to September 2013 It is jumping up to. In addition to being anticipated that the trend of shipment volumes will remain unchanged, demand expansion in the Asian market is expected to proceed, "We will absorb the increase in food cost only by corporate efforts It is difficult to do ".

An announcement of a significant price rise was held on Tuesday, December 9, 2014, and "There are 13 items in Beef Rice Bowl, 5 Items in Calvi, and 7 Items in Set Menu, totaling 25 items subject to price increases. Although it varies slightly according to the season, it corresponds to around 65% of the whole menu. The price increase range is 30 to 120 yenIt was told that.

Why is Yoshinoya Now "Sogei 80 Yen Raise"? | Dining Out | Toyo Keizai Online | Business Site for New Generation Leader
http://toyokeizai.net/articles/-/55501



In addition, Yasutaka Kawamura, who assumed office as president in September, told me that the price increase was done this time.

President Yoshinoya "Let's talk about all of beef bowl price raising" | Dining out | Toyo economic online | Business site for new generation leaders
http://toyokeizai.net/articles/-/55778



Price increase which took place in the spring of 2014 was done along with quality improvement, but this time it is difficult to raise the price by 80 yen by raising the price of 100 yen. In the blink of an eye the price of beef rose and the options of 350 yen and 360 yen also disappeared, but as for the price increase of 80 yen, even if you consider it against the needs of consumers, easily "increase the amount "It seems that it took the way to explain honestly and to understand, not to implement the plan" to add miso soup ".

Soaring the price of beef is not temporary. It does not have the property that the market price will come down if it keeps patting for a while. When it was understood, I decided to raise it promptly. And I wanted to focus on the direction of developing services that will develop more value-priced products. From this summer onwards the price increase problem became a big management issue internally, and it was in such situation that it could not think about anything else.

Just to increase the price by 100 yen and raise the price by 80 yen this time was also difficult in time. The easiest thing to do is to increase the amount. For example, even if saying that the meal of meal is multiplied by 1.5 times to make the price 400 yen, I am receding an aging society that Japan is no longer aged 46 years old. Current consumers never want it.

To be honest, since it is such a market price, we keep our current quality, so I thought that we had no choice but to make efforts to get consumers to understand (about price increases). I did not want to cheat or cheat. The order will be reversed, but I would like to focus on the efforts to raise the value of beef bowl further.

I also told the employee "I think that I'm doing my best so far, but I told customers that Yoshinoya would like to do the utmost hospitality even if the price goes up."

What I thought was a scary thing to the employee that he who does not know well about Yoshinoya raised the price only by calculating the cost. Whether "Do you try to understand because I work hard?" Or whether I feel like I am sorry "I'm sorry that someone of great character decided something of me" is very different. I also wanted the employees to understand the feelings of heartbreak for customers as well. Since cost is rising this much, it is normal that it is not a mind that it is natural.

Originally Yoshinoya's beef bowl had been sold for 400 yen to 280 yen, Mr. Kawamura said, "Personally (with beef bowl souvenir) offering worth over 500 yen There is a pride that there is something. " Also, it is said that all costs including personnel expenses, water utilities expenses, shop rents, etc. are higher than the time they sold at 400 yen, but "400 yen is thought that consumer understanding can not be obtained" By doing so, there is a history that "Beef bowl of rice bowls was served at 380 yen at the end of November."

Furthermore, Mr. Kawamura said, "I think there are places where the food industry traces the manufacturing industry in a sense, I will increase the value with mass production and mass consumption.I feel that this business model is approaching the limits." I think that it is necessary to review "how to propose a new beef bowl," rather than changing the beef bowl, rather than changing the beef bowl.

In response to Yoshinoya's price hike report, as the voice of disappointment rises on the net, "It is abnormal that the beef rice bowl was eaten at 300 yen until now", "The Yoshinoya said that it is geek price increase not saying anything" is also rising I will.

In addition, because of price rise from 15 o'clock today, people who are currently eating "the last beef bowl" were also seen there.

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