"Falling Dominoes Game" where Domino can be knocked down in Coca-Cola

Coca-Cola who is carrying out various campaigns seems to be doing something again, and I publish a site called "Falling Dominoes Game" that can roll down a cola's bottle and domino knock down.

Falling Dominoes Game | Coca-Cola
http://www.fallingdominoes.com/

A bottle of Coca-Cola rolling. As you move your mouse cursor to the bottle, your finger will appear and begin rolling the bottle.

Domino knock down starts rolling as far as the right end of the screen

Flap ...

From the horizontal direction to the vertical direction

Go back again. Tracing like a cola bottle ... ...

Eject a cola from the mouth of the bottle

Via a puzzle-like maze

Domino tiles reach the coke bottle

The bottle starts to roll with a drunken ... ...

I returned to the start position

It is possible to keep rolling over and over again as many times as needed. What kind of campaign ... ....?