NTT DoCoMo's "Galaxy Tab 10.1 LTE" "ARROWS Tab LTE" presentation meeting

NTT docomo at the recital held todayHigh-end tablet "Galaxy Tab 10.1 LTE (SC-01D)"andFirst waterproof tablet "ARROWS Tab LTE (F-01D)"We announced two models, but I summarized the state of the presentation.

Today 's presentation. The speaker is Mr. Yamada Ryuji (Yamada Ryuji), President and CEO, NTT DoCoMo, Inc.


Two large screen tablet terminals compatible with "Xi (Crossy)" of high speed, large capacity, low delay are announced today.


First of all"Galaxy Tab 10.1 LTE (SC-01 D)"Was announced.



"Galaxy Tab 10.1 LTE" supports 10.1-inch WXGA (1280 x 800) liquid crystal display, 1.5 GHz dual-core CPU supporting full HD movie playback "MDM 9200 / APQ 8060", 2 million pixel front camera, DLNA It carries IEEE 802.11 b / g / n compatible wireless LAN, Bluetooth 3.0 + EDR, GPS, etc., battery capacity is 7000 mAh.


"Light, thin and fast." Catch-copy


And it combines Xi correspondence and waterproof performance that can be used in the bathHigh spec waterproof tablet "ARROWS Tab LTE (F-01D)"Show.



In addition to waterproof performance, one Seg and hand gesture control function is adopted.


"ARROWS Tab LTE" is a 10.1-inch WXGA (1280 x 800) liquid crystal display, 1 GHz dual core CPU "OMAP 4", 1.3 million pixel front camera, IEEE 802.11 b / g / n compatible wireless LAN supporting DLNA, Bluetooth 2.1 + EDR etc. are carried and the battery capacity is 6560 mAh.



NTT DoCoMo has put the tablet terminal in the category of "smartphone" until now ... ...


Finally "tablet" is independent as a category.


The Xi compatible tablet is the best model for enjoying rich contents such as video distribution, video communication, and games.


As a service for Xi compatible tabletsFlat-rate service "Hulu (Fulu)" which contains thousands of Hollywood movies and overseas dramasPreinstalled. It costs 1480 yen per month to use the service, but NTT DoCoMo's Android terminal user who registered with Hulu from September 8, 2011 to February 29, 2012 can watch for 3 months free of charge.


"Yoshimoto Keitai Variety JOOKEY" is a service that delivers about 10 original videos of Yoshimoto Kogyo daily. It is 315 yen per month, but it is about 2 months free as a bonus.


"Qik Video for DOCOMO" communication service using video such as video mail and video chat is free for 365 days for "premium version" corresponding to unlimited movie storage capacity, video mail sending / receiving ability, HD picture quality.


Game service "G CLOUD" which "Dragon nest" and "SONIC ADVENTURE 2" are provided only for Xi users. Campaign to give gifts of 3000 yen that can be used for games to 5000 first-come customers was also implemented.


The privilege list will look something like this.


Hulu's CEO, Jason Kilar,


I will shake hands with President Yamada.


Explain the benefits of Hulu



It is finally landed in Japan.


Hulu's great strength is that it has the content of famous movie companies such as Walt Disney, FOX, Sony Pictures, and Warner Bros.




In addition to tablets and smartphones, it can be watched on games machines, TVs compatible with Internet connection, PCs and is 1480 yen per month.





A docomo user will receive a 3 month free trial.


DOCOMO employees demonstrated Xi tablet demonstration.

DoCoMo employee demonstrated, commentary on usage of Xi compatible tablet according to lifestyle - GIGAZINE


Subsequently we revamped Xi data communication fee. Two types, "Xi data plan flat" and "Xi data plan 2".


You can choose flat rate plan or 2 step fixed amount. You can also choose whether you have a two-year contract.


Xi Change conditions of offer.


Currently, if you use up to 5 GB, it was charged every 2 GB ... ...


Raise the limit from 5 GB to 7 GB. In addition, you can now pay 2625 yen every 2 GB or choose to use it at 128 kbps as usual for over 7 GB.


The graph looks like this if we take changes in applicable conditions.


When applying the campaign until April 30, 2012, you can use it at the lowest price of 4410 yen, and even if you sign up by September 30, 2012 even if it exceeds 7 GB, no additional charge is required and 37.5 Mbps Only 75 Mbps) can be communicated.


We also announced that we will introduce four Xi-compliant smartphones into the 2011 Winter Spring Model.


In addition to expanding Xi compliant areas to the prefectural capitals and government ordinance designated cities nationwide by the end of FY 2011, we plan to expand the Xi area to all of the Shinkansen station premises in Tokyo - Hakata sense.


We also announced the introduction of various applications for tablets.


We also develop tablet-based services for corporations.


That is the end of the tablet release for Xi.


A state of Q & A response. The speaker is President Yamada (right) and NTT DOCOMO, Inc. Marketing Dept. Product & "Mr. Ken Takahashi, Service Marketing Manager" (left).



The contents of the question and answer are as follows.

Nihon Keizai Shimbun Watanabe:
Galaxy is reporting patent infringement, and it is an injunction sales suspension abroad, what do you think DOCOMO thinks. What do you think about competition with WiMAX?

Yamada:
I heard that there is no hindrance to terminal sales. Although it was stopped in Europe, the content of the lawsuit is different as the state of the Japanese patent is different. It is said that the case was filed in Japan, but Samsung has heard that "there is no problem with sales." It is true that watching carefully, but I believe that it will not interfere with DoCoMo sales.

Regarding the competition situation between WiMAX and Xi, Xi has launched "high speed, large capacity, low delay", and the use efficiency of radio waves is 3 times that of HSDPA. Since it has low latency, it can be used in clouds, etc., and there are various technical characteristics, so we can firmly compete with WiMAX. I think that the ability is better than WiMAX.

MM Research Institute angle:
I think that it is wonderful with various functions, but what is the difference between the two models? I would like to teach sales targets.

Yamada:
Galaxy Tab is a bit lighter. ARROWS has waterproof / one-segment. I think that the former is for corporate users rather than the latter because it can be used by women, so I think that it is for home use, but there is nothing special thought as docomo. I would like to promote sales of about 200,000 generations.

Weekly diamond Kojima:
I would like to tell you about the impact of large-capacity data communication, but when using Hulu etc., I think about how much users are using 7 GB or more, how much they will affect ARPU, and platinum band (700 MHz Band or frequency of 900 MHz band), please tell us the movements.

Yamada:
2% think that it exceeds 7 GB. I think that the amount used will increase as large-volume movies come out, but because Hulu translates to about 30 hours, I think that most people will fit in 98%. If you change from 3G to Xi, it will be about 500 yen higher, but I think ARPU will rise. It is up to the user whether or not to pay the additional fee. Since there was an opinion that the user "is uneasy to raise the fee in a staircase manner when taking a questionnaire", we took measures to "slow the speed though it is a flat rate system."

Regarding the acquisition of platinum band traffic is steadily rising, we believe that further expansion is necessary for frequency, and we want to proceed with LTE considering frequency efficiency. I would like the Ministry of Internal Affairs and Communications to give me 15 MHz width × 2.

Writer Yamada:
Hulu is 7GB and how many hours can you watch? What is the price system when using tethering?

Yamada:
Hulu is about 30 hours. Tethering does not change the fee. In the case of smartphones capable of voice calling, the upper limit is raised by tethering, but since this terminal is a data communication terminal, it does not change.

original:
It is to separate the categories of smartphones and tablets, but please do marketing strategy and what kind of place will be changed concretely.

Yamada:
It was a category of smart phones in the past because there were few kinds of tablets, but when you listen to the voice of the user, there are inquiries not only from general users but also from corporations. I would like to make corporate demand about 40% of the total.

Compared with a personal computer and a tablet, since a corporation requests that "I want security to be firm", I want to do it firmly.

Nikkei BP Takatsuki:
The tablet solution for corporate users says "secure security", but I think that we must do security measures that are comparable to those of PCs, but how do we deal with it? The gesture control of ARROWS Tab incorporates the functions that are likely to be adopted for the next Android, but does it make the API available for users to use as they like?

Takahashi:
Some corporate users are concerned about the risk of viruses and malware, the risk of phishing, the risk of information leakage due to misplacement, but DoCoMo provides virus protection. We will discuss with Mr. Fujitsu about utilization for a wide range of usage scenes.

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